Dubai Internet City, UAE, January 16th, 2005 - Altitude Software, a global technology leader of contact centre solutions for Unified Customer Interaction (uCI), will be will be exhibiting its latest contact centre solution at MECC 2005, the premier conference and exhibition for the contact centre industry in the Middle East. Altitude Software will showcase the Altitude uCI suite that can help businesses boost contact centre performance, reduce costs, and grow revenues. Altitude uCI is a contact centre solution with a universal queue and full blended support for voice (inbound, preview, power and predictive dialling), IVR, email response management, Web collaboration and chat.

Altitude Software is positioned as one of the leading independent global providers of CIM software with customers in more than 55 countries and around 130.000 contact centre agents using the Altitude uCI solution. This year, Altitude's participation at MECC 2005 will include a presentation by Altitude Software contact centre specialist Neville Perry. Perry will focus on successful multi-channel strategies for CRM, and delegates will learn how a clearly targeted strategy across all channels can drive ROI and increase customer value. "A major challenge facing organisations today is how to generate more benefits from their existing IT environments. During MECC 2005, we'll show our customers how to enhance contact centre performance and further cut costs, while potential end-users will find a range of contact centre solutions that are tailored to their organization's size and industry sector," commented Neville Perry. Altitude's business seminar session will be on Sunday 16 January at 14h30, at the Dubai International Exhibition Centre in the Sheikh Rashid Auditorium. Altitude Software will also be previewing the latest features of Altitude uCI 7, including a feature pack concept focused on delivering a unique bundle of features to users. Its main benefits include lower costs and easy addition of remote agents; integrated voice recording solution as well as single application development for dual desktop architecture.

Witnessing the region's rapidly developing call centre community.

"MECC 2005 is the ideal venue for Altitude Software to describe how the Altitude uCI suite can add business value.

It is a great opportunity to present our latest and most innovative solutions to the Middle East market, which is one of the fastest-growing markets for Altitude globally," said Riadh Boukhris, vice president Middle East, Africa and South Asia. In addition, Altitude Software will leverage the presence of key partners in the region such as CT Soft and ESH. Altitude uCI users Saudi Directline and Etisalat/The Contact Centre will also be exhibiting and presenting their call centre outsourcing offering. "The exhibition attracts delegates across various industries, from telecommunications operators to banks and national governments. As such, it represents the ideal platform for us to demonstrate our understanding of this industry and the technology that supports it," added Boukhris.

According to show organizers INSIGHTS, the almost 50 percent growth in the size of the show for this year parallels the rate at which the call centre market is growing in the region. In this respect, INSIGHTS President Dominick Keenaghan recently explained, "the MECC show has established itself as the leading annual forum for call centre professionals in the region. Not only do we showcase the latest technologies, techniques and solutions providers in this space but we devote considerable effort to developing differentiated strategies that are appropriate for the Middle East call centre market and the consequent operational best practices that such approaches engender. The fact that many of our delegates are repeat visitors from previous shows clearly reinforces the beneficial value of the learning experience that the MECC shows focus on delivering."

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About Altitude Software
Altitude Software (www.altitude.com) is the global technology leader of contact centre solutions for Unified Customer Interaction (uCI). Altitude uCI is a customer interaction management solution with full blended support for voice (inbound and outbound), IVR, email, Web collaboration, and Web chat. The Altitude uCI solution manages and improves customer relationships for each new interaction in a wide range of contact centres, from SMBs to large multi-site organisations. Altitude Software serves over 600 customers (with more than 130.000 agents) of all sizes in 50 countries worldwide, both directly and through a wide network of partners. Altitude Software has 10 Offices in four continents.

Altitude Software Middle East, Africa & South Asia is located in Dubai Internet City, U.A.E, and is today leading the multimedia contact centre market in those regions. Customers in the MEA region include Etisalat/The Contact Centre (UAE), HSBC/The Saudi British Bank (KSA), American Express (KSA & Bahrain), Abu Dhabi Islamic Bank (UAE), BankEuropa (Turkey), La Poste Tunisienne (Tunisia), Atento (Morocco), Ahli United Bank (Bahrain), Outsourcia (Morocco), Dubai Bank (UAE), Sahm Technologies (UAE), AnswerPlus (Mauritius), Globalcom / SCS-Net (Syria), National Bank of Abu Dhabi (UAE), Shell (South Africa), Global Call Centre (Tunisia), Dubai Government (UAE), and Yemen PTC.

Jose Duarte
Altitude Software
+971 4 391 8880

© Press Release 2005