Alpha Data, the UAE's leading systems integrator, deploys the first connectivity of trading systems in the Middle East to the National Bank of Abu Dhabi's (NBAD) dealing rooms in Abu Dhabi and Dubai, using the core trading system from Orange Business Services trading solutions.
Orange Business Services' Etrali Trading Voice Platform, the system which was already deployed in both Abu Dhabi and Dubai headquarters now connects the two dealing rooms through WAN (Wide Area Network). This link would make all calls to be seen and attended by both Abu Dhabi and Dubai branches.
"As the Number One Bank in the UAE, we are always keen to provide best and wide range of banking solutions and products to meet the ever expanding demands of our esteemed customers," said Mahmood Al Aradi, Senior General Manager of NBAD's Financial Markets Division.
"NBAD's state-of-the art dealing rooms, handled by professional and dedicated cadres, provide innovative financial services, solutions and products such as money markets and capital guaranteed investment notes, primary and secondary fixed income, futures, options, commodities, foreign exchange and structured solutions. With this high technological installation and connection of our new trading systems, we are meeting our targets of serving our customers even better," Al Aradi explained.
"NBAD has been a valued customer of ours for over a decade now; as their technology partner, we were involved in this project from the planning stage. They selected Orange Business Services' Etrali Trading Voice Platform because of its reliability and market leadership in the financial community. We are very proud to have been selected to install this system for NBAD alongside the fact that connecting their trading rooms is the very first in the whole region," said Muamar Magam, Sector Manager for Finance of Alpha Data.
The newly-fixed system enables a single Etrali Mach3D turret (advanced telephony system) receive up to 30 calls at a time, maximising the availability and efficiency of traders; assuring that every single call to traders will be accommodated.
The Etrali Mach 3D turret offers an intuitive touch screen interface that provides the agents with colour-coded information regarding the status of a call; if it is on hold or waiting to be answered. It also has intercom and conference features so agents can communicate with their counterparts and it can store up to 216 personal speed dial numbers (PSDN).
Keeping adequate records of transactions in dealing rooms is vital, and Alpha Data integrated the trading telephony system with a voice recording solution from their partner ASC, a leading global provider in communications recording and analysis. This recording system can keep a call history of the conversation, phone and account number as long as the financial institution needs it and every agent in the dealing room is provided with their login that guarantees the security of the recorded trading.
"We are proud that NBAD granted Orange their trust and that our state-of-the-art voice trading system has contributed to build what is today one of the most innovative and ergonomic trading floors in the Gulf Region," says Giovanni Giacometti Ceroni, VP Southern Europe and Middle East of Orange Business Services Trading Solutions.
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About NBAD
National Bank of Abu Dhabi (NBAD), The Number One Bank in the UAE, was incorporated in 1968. NBAD has a network of more than 80 branches in the UAE in addition to Cash offices that are spread out at remote locations to provide banking services to customers stationed at offshore oil operations and in desert locations as well as other government organizations. NBAD also has three Shift offices inside the security areas of the Abu Dhabi International Airport providing currency & traveler's cheques exchange services.
The branch network is widened further with more than 250 ATMs through which customers perform a variety of transactions.
Besides brick & mortar branches, NBAD provides 24 hour internet banking accessibility through NbadOnline and NbadDirect, as well as account access and personalized customer support through the 24-hour Call Centre.
NBAD's overseas network stretches from Oman, Kuwait, and Bahrain in the G.C.C., Egypt, Libya, and Sudan in Africa, London, Paris, and Geneva in Europe to Washington D.C. in the U.S.A.
The bank provides its customer with a wide variety of financial services targeted at all segments of the retail and corporate market in addition to Fund Management, Brokerage, Leasing, Property Management businesses and Private Banking.
NBAD is rated senior long term/short term A+/A-1 by Standard and Poor's, Aa3/P1 by Moodys and AA-/F1+ by Fitch giving one of the strongest combined rating of any Middle Eastern financial institution.
NBAD is an award winning leader in the UAE and GCC financial services industry. Awards won by the bank include the Middle East Excellence Award 2008, the Mohamed Bin Rashid Al Maktoum Business Award 2007, the Sheikh Khalifa Excellence Award, Dubai Quality Award, 'Best Bank in UAE' from Euromoney and Banker publications, 'Human Resources Development Award' from the Emirates Institute for Banking & Financial Studies, the 'Middle East e-Banking Country Award', the 'Outstanding use of IT in Financial Services Award, and excellence award for 'Best use of Technology' from Banker Middle East.
About Orange Business Services - Trading Solutions
A global service
Orange Business Services - Trading Solutions is an international company with a truly global focus. In delivering our trading solutions, we are able to draw on the combined resources of the entire Orange Group, extending the power and global reach of our solutions beyond the scope of many competitors.
These global capabilities mean that we are able to undertake deployments of any size, in any location, and always deliver a local touch.
Orange Business Services - Trading Solutions is the only unified communications solution provider dedicated to the needs of the entire trading community. Our goal is to go beyond the remit of traditional providers by providing optimized solutions that serve the exacting needs of the trading floor.
With over 40 years' trading experience and the resources of the Orange Group, we are well-placed to meet the needs of all community members - from the buy-side to the sell-side, as well as exchanges and alternative trading venues. We strive to understand not only our clients' technical needs, but also the business challenges behind those requirements.
We have developed a variety of adaptable trading products and services to meet the needs of all community members. These range from pre-configured voice trading solutions to customizable turrets that feature programmable interfaces and touch screens, to voice recording systems.
Most importantly of all, we work with traders themselves to ensure that the solutions we deliver are optimized for their working environment. This helps our customers streamline their voice trading infrastructure, achieve their business goals and empower their traders.
In a world where nothing is certain, our commitment is to deliver innovative, proven solutions that the trading community can rely on now and in the future.
Visit www.orange-business.com/etrali
About Alpha Data
Founded in 1981, Alpha Data is one of the largest IT and Telecom Solutions companies in the Emirates with offices in Abu Dhabi and Dubai. Alpha Data strives to build long-term client relationships based on mutual trust and respect. With a team of over 650 qualified personnel, Alpha Data provides complete end-to-end solutions in the following areas of expertise: Networks and Telecommunications, Infrastructure Cabling, Enterprise Computing, ELV Multimedia and Security. Each of our specialist areas is backed up by highly qualified presales and post sales support teams who handle both project implementation and post-sales support. Beyond our offering, what count most to our clients are the technical skills of our staff. Alpha Data's people have both high level industry certification & in depth experience in their respective fields.
For Media enquires, please contact:
Ehab Khairi
Media & PR Manager
National Bank of Abu Dhabi
Tel: +97126111190
Mob: + 971508126799
Email: ehab.hassan@nbad.ae
Web: www.nbad.ae
For more information, please contact:
Alpha Data
Marketing Department
P.O. Box 45384
Abu Dhabi, UAE
T 02 6333 644 F 02 6211924
E milanie@alpha.ae W www.alpha.ae
© Press Release 2009
