28 October 2007
Amman, Jordan - ALPHA Creative, a major sponsor of the LINC 2007 Conference held at the Dead Sea - Jordan, has launched its new identity, it has recast its logo and marketing collateral with a fresh and modern feel and look in order to reflect the developments that have been taking place within the company over the past years in terms of market positioning, innovation and quality.

The updated logo stress on ALPHA Creative as a brand name with positioning (Defining Grounds) as part of the logo, reassuring our valued customers about our commitment to providing them with innovative solutions and a world class service that exceeds their expectations at all times, thus, aiming at maintaining a long term partnership.

"We believe our new image will resonate with our customers. It clearly reflects our vision which is to become the ultimate partner in eCourses by effective addressing our clients' learning needed through strategy and technology solutions" said Eng. Raed Azab, CEO of ALPHA Creative.

In addition to launching the new identity during the LINC 2007 conference at the dead sea in Jordan, it has also signed an agreement with The New English School - Jordan for developing the eCourses of the school. ""The New English School is investing in the latest technology and learner-centred resources as a true commitment to Jordan's future leaders. Our IGCSE/ A-level results, staff training programmes and Science, Environment and Technology projects are all ICT-driven.

This exciting partnership with ALPHA Creative will continue to widen our students' opportunities and enable us to fulfill our vision." Said Mr. Said El Turk, Chairman/ Director General, New English School, Amman. "Providing proven and effective eLessons to enhance the level of education to the 8th grade extended classes has been a paramount concern at ALPHA Creative during its pilot project with the New English School - Amman, our solution not only answer to the needs of the students in terms of use, simplicity and clarity of exploration, but also the needs of parents and educators in being able to track students' performance and measure improvement, ALPHA Creative found in The New English School - Amman the ideal partner to address such concerns and online tutoring service that really delivers quality education efficiently and effectively" commented Ms. Zina Karam, Partner and Project Manager at ALPHA Creative.

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For more information, please contact:        
TRACCS Jordan                                            
Maha Al Rawashdeh
Tel: (+962) 6 5924114                        
Fax: (+962) 6 5924334
E-mail: jordan@traccs.net

© Press Release 2007