Almasa IT Distribution unveils 2012 plans, including growth of existing markets and geographical expansion; supported by an increase in sales team

Dubai, UAE - 4th March 2012 - A group of senior and highly performing staff members were recently rewarded for their prevailing commitment and dedication by Almasa IT Distribution at its 17th anniversary event.  In addition to recognizing staff members' extensive years of employment, Mehdi Amjad, President of Almasa Holdings, also revealed Almasa IT Distribution's strategic plans for 2012.

Throughout the celebratory event, staff acknowledged included those who have enabled Almasa IT Distribution to navigate turbulent moments in the regional market and position the company for future growth. "Developing a focused, loyal team with the technical skills and market knowledge to serve the changing needs of the Middle East has been vital to Almasa IT Distribution's longevity", said Amjad. "As we continue to evolve, we plan to invest significantly this year to build on our solid foundation, while addressing the growth of our existing business, as well as new market opportunities in vertical sectors and geographies including Iraq". 

"Almasa IT Distribution's strategy for this year predominately focuses on continuing to grow the existing business relations as well as expansion into new markets and adding new products to our portfolio", added Amjad.  "We will also continue to firmly invest in our channel partners - who are fundamental to delivering our products and solutions to the Middle East and into Africa, while expanding our partnerships with key vendors. Furthermore, throughout 2012 our sales team will increase - all of which we believe will encourage significant revenue increase"

Taking stock of their product and solution ranges, as well as continuing to grow business in the markets in which they deliver most consistently - the UAE, GCC and North Africa, Almasa IT Distribution are confident they can provide channel partners and vendors with a richer product portfolio, added services, and solid results in 2012.

About Almasa IT Distribution:
Founded in 1995, ALMASA IT Distribution FZCO (Almasa ITD) is a member company of ALMASA Holdings.  The group has three companies comprising of Almasa IT Distribution, The Hiring Solutions Company and Almasa Value Distribution. Almasa ITD focuses on IT Hardware and Networking solutions.

With more than 15 years of regional experience, Almasa ITD has evolved into the Middle East's most focused, reliable and effective distributor of leading IT products, delivering a strategic mix of prominent technology products to resellers and retailers in focused markets in the Middle East through a proven regional channel network.

Almasa ITD adapts to meet the needs of 1000 channel partners in the Middle East by offering 500 different products in a timely, efficient and focused way through robust processes and investment in our supply chain. Taking a long-term view of the Middle East's IT sector, Almasa ITD is an efficient and effective partner, focused on customer needs

Headquartered in Dubai, with its main logistics hub in Jebel Ali Free Zone, Almasa ITD provides in-country services in Riyadh and Kuwait in order to guarantee reliable logistics support, responsive supply chain service and localized in-country services to customers in the region.

Almasa ITD represents an array of world leading vendors such as: Asus, Seagate, LG, Intel, AMD, Nvidia and many more. 

For further information, please contact:
Wendy McCormick
Consultant
The Portsmouth Group
Tel:  +971 4 369 3575
Email: wendy.mccormick@theportsmouthgroup.com  

© Press Release 2012