Almasa IT Distribution, the reseller's first choice for sourcing leading IT hardware and networking solutions in the Middle East have announced that it has just signed a contract to supply Borwise, in Tunisia with IT hardware components to help build the new Borwise laptops and desktops.
Mr. Moalla Ghazi, president of Borwise explained "We want to build products that compete with international brands, using top-rate components, whilst maintaining an affordable price tag. We may be slightly more expensive than our local competitors in Tunisia but we offer higher quality laptops and desktops which still cost less than branded PCs"
Almasa IT Distribution will be providing several leading hardware products including FOXCONN (MB, CHASIS), GALAXY (VGA) and HDD (MAXTOR) to the Tunisian based company. Borwise launched the production of laptops and desktops last month and have promised Tunisian customers A-brand quality at aggressive prices.
Mr Ebrahim Kojouri, Deputy Managing Director for Almasa IT Distribution commented "With all of Almasa IT Distributions experience in the industry and local markets, we are pleased to have formed this relationship with Borwise. Our reputation of only distributing high quality brands and products will assist Borwise in providing competitive products".
The total addressable desktop PC market in Tunisia last year was estimated to be 110,000 units, and consumer ownership is around the 3% mark. Borwise currently has a production capacity of 30,000 units per year and will initially manufacture desktops and laptops. Plans are also in place for Borwise to produce LCD monitors, with room for expansion as sales grow.
About Almasa IT Distribution (formally Almasa Distribution)
Founded in 1996, Almasa Distribution's rapid expansion and commitment to service excellence, has positioned the company to be the resellers first choice for sourcing leading IT hardware and networking solutions in the Middle East. Dedicated to the reseller channel, Almasa Distribution consistently delivers expert logistics to fulfil the differing requirements of the market and demands for quick product turnaround. Headquartered in Dubai, Almasa Distribution has warehousing facilities in Jebel Ali Free Zone and regional offices in Saudi Arabia, Egypt and Kuwait. With the development of the regional offices, the company has secured an enviable position of being close to their customers and providing localised in-country services.
For more information please contact:
Sanjeeta Chatterjee, Corporate Marketing and Communications
Almasa IT Distribution
Tel: +971 4 334 8855
E-mail: sanjeeta@almasa.com
Website: www.almasa.com
Kirsten Campbell-Morris
NettResults Media Relations
Tel: +971 4 331 1593
E-mail: kirsten@nettresult.com
Website: www.nettresults.com
Jessica Chen: FOXCONN Product Manager (Almasa)
Vijendra Singh: Manager - 3C Group
Najib Nesrini : Sales Manager (FOXCONN)
Mohammed Bari: Sales Manager(Almasa)
Moalla Ghazi: President Director General Borwise.
© Press Release 2005
