Sunday, March 10 - 2002
Almasa Distribution, network solutions and hardware distribution specialists, today announced the launch of the ASUS Premium Partner Programme, offering a comprehensive package of benefits tailored to the needs of resellers.
Unique to the Middle East, the initiative has been designed by Almasa Distribution to maintain and strengthen ASUS' market position, and is part of a strategy not only to support ASUS existing resellers but also to provide structure to assist new resellers of ASUS products. ASUS and the Premium Partner Programme will be showcased on the Almasa stand (number 757) at Gitex Saudi Arabia between 21st 25th April, kingdom's largest IT tradeshow.
"We regard our channel as one of our core routes to market" said Ted Chan, Account Manager AsiaPAC, ASUS "We have listened carefully to Almasa's requests to deliver localised reseller incentives to capitalise on the growing market opportunity. Utilising their attentive market approach and expertise in channel managment, we are proud to have worked together to deliver the much needed partner programme". ASUS is the world's leading manufacturer of motherboards, notebooks, VGA cards, optical storage devices, servers, broadband modems and information appliances was recently rated the 3rd best 'Computer and Peripherals' company by InfoTech100. They have recently revealed their latest motherboard A7N266-E nForce - a word first with Dolby Digital Logo certification.
"This initiative underlines our enthusiasm to work with resellers and provides a solid platform to support their success with the right business tools and resources for us to achieve one common goal." Said Raj Samel, ASUS product manager, Almasa Distribution. The programme is a privileged membership and provides superior discounts on ASUS products to approved resellers who commit to a given quarterly target.
Some of the benefits of the new Premium Partner Programme are:
Gold & Silver membership entry levels
Sales rebates on ASUS products, price protection & payment term benefits
Marketing & sales workshops
ASUS Premium Partner Members pack & POP/POS/Merchandising support
Access to market development funds for additional reseller activities
Dedicated account management & technical assistance
In addition, participating partners will be endorsed in marketing communication activities such as advertising, direct mail and roadshows -all of which are scheduled for the ASUS product range in the forthcoming months.
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