The XC70, perfect for the Middle Eastern landscape

Dubai, 14th November 2007: The all-new Volvo XC70 has now launched in the ME. The third generation of Volvo's successful XC70 concept is more refined than ever. A comfortable and luxurious appearance has been combined with top-class flexibility and an expressive design, making the new model just as elegant in an urban environment as in the wilderness. "The XC70 is perfect for the Gulf lifestyle, it exudes sheer luxury with a hint of masculinity to tackle the rough terrain we have in the region" explains Roula Beiruty, Marketing Manager, Volvo ME.

The new model has a new and unique soft nose. This is characterized by a new, larger grille and headlamps. The dark-coloured body panels provide an exclusive and a "rough" impression, clearly signaling the car's dynamic capabilities. The pronounced wheel housings are another design feature, contributing to the capable appearance. A number of design elements, like the framed side windows and the distinct shoulders, create a genuine estate car profile. The interior, with a Scandinavian touch, is a perfect combination of design and function.

The top-class comfort level is characterized by increased passenger space - distance from front to rear passengers is increased by 21 millimetres, rear legroom by 48 millimetres and knee clearance by 21 millimetres. Width at shoulder height - in the front seats - is 30 millimetres wider than before. The ventilated front seats with perforated leather (option) are equipped with fans, lowering the seat cushion temperature. This contributes to an even greater seating comfort - especially on hot summer days, making the XC70 ideal for driving pleasure in the Middle East.

The Volvo XC70 comes with a number of further developed and some completely new safety solutions- aimed to help avoiding accidents as well as reducing the consequences of a collision. A new, height-adjustable integrated child booster cushion provides children of different sizes with a good view through the windows, while at the same time contributing to a high level of protection. The all-new Volvo XC70 features Volvo's patented front structure as well. The structure is divided into zones with different steel grades. All engines are mounted transversely, including the six-cylinder, and help reducing the risk of penetration into the passenger compartment.

Volvo's Whiplash Protection System provides a gentle damping motion and contact between the head and head restraint throughout the impact sequence. The front has energy-absorption properties, including a soft structure (in front of the bumper) that helps reducing the risk of leg injuries to pedestrians. The raised bonnet's underside has a honeycomb structure which helps absorbing the energy and reducing the risk of injury.

Collision Warning with brake support and emergency brake lamps, helps avoiding rear-end impacts or minimise the consequences of a collision.

Adaptive Cruise Control helps keeping a safe distance to vehicles ahead.

The new model has a number of advanced and interacting braking functions, such as Hydraulic Brake Assist, Optimized Hydraulic Brakes and Fading Brake Support.

The all-new Volvo XC70 is equipped with AWD - All Wheel Drive. And - for the first time ever - the XC70 model is offered with a normally aspirated, six-cylinder engine, providing a high level of driving pleasure. As in all modern Volvo cars, the in-line six-cylinder engine is mounted transversely. This engine is extremely compact and perfectly integrated with the front structure. The six-cylinder engine produces 238 hp and 320 Nm.

The all-new Volvo XC70 is built and produced with the ambition of minimising the environmental impact. The efficient engines - diesel or petrol- helps reducing the emission levels.

Volvo's Interior Air Quality System reduces particles, pollen, gases and unpleasant odours in the passenger compartment. In addition, all textiles and leather are certified under ÖKO-TEX 100. This is an international standard, which ensures that fabrics and hides have been thoroughly tested to check for certain allergy-inducing substances and emissions.

The Clean Zone Interior Package provides an improved in-car climate. The system ventilates the passenger compartment automatically (in temperatures above 10 degrees Celsius).

A convenient menu system makes it possible for the driver to adjust different systems - such as climate and rear-view mirrors. This system helps increasing the driver's focus on the road and contributes to a high level of comfort.

-Ends- 

About Volvo:
The Volvo Group has its origin in 1927 when the first Volvo car rolled off the production line at the factory in Göteborg, Sweden. The brand Volvo has come a long way since then, covering about 100 countries, comprising some 2400 sales outlets and service workshops around the world, including about 1500 in Europe and 400 in North America. The brand Volvo exudes road safety, quality, excitement and environmental control. Being the pioneers of technologies such as dual-stage airbags, seat-belt pretension and the innovative BLIS (Blind Spot Information System) has enhances the brands own vision to "be the world's most desired and successful premium car brand", aiming to "create the safest and most exciting car experience for modern families".

For more information please contact:
Mehr Amin
PR Account Executive
Memac Ogilvy, Dubai
Office: ++971-4-3050 328
Fax: +971-4-3050306
E-mail: mehr.amin@ogilvy.com

 

© Press Release 2007