Dubai, UAE - 14th March 2005: Alfred Dunhill Ltd. introduced its new line of innovative mechanical timepieces to the Middle Eastern market at a magnificent event that gathered together industry professionals and watch aficionados from all over the GCC region.

The new collection was introduced by Simon Critchell, CEO Alfred Dunhill, and Tom Bolt, the designer of the timepiece collection, to the 120 guests that had gathered for this exclusive event at the One&Only Royal Mirage.

"We are sure that this collection will achieve great success in the Middle Eastern market, a market that values innovative design and sophistication combined with functionality. After all, these are the core principles of our products," said Mr Critchell.

Shedding more light on the philosophy behind the new collection, the designer Tom Bolt added, "The new collection interprets Alfred Dunhill's genius for innovation in a timekeeping trend of the 21st century -- a combination of classic elegance and revolutionary thinking."

Around the legendary Jaguar E-Type that was displayed at the event, the guests examined the different timepieces from the collection, such as the Citytamer, the Cityfighter, A-Centric and X-Centric. International models sporting the brand new collection added more charisma to the lively event.

Citytamer:

The rugged Citytamer is both sophisticated and functional, making as much of a statement at a board meeting as at the dinner table. A masterpiece of elegant engineering, the Citytamer has a horizontally-split, two-part case with top-loading screws. A central gasket is an integral part of the aesthetic of the watch and ensures it remains watertight.

A Swiss self-winding mechanical movement nestles within the cradle of the gently curving, rectangular body of the watch, the shape of which was inspired by the bonnet of a period sports car.

Cityfighter:

The tough, slightly bigger brother of the Citytamer, the Cityfighter's dial and crystal are protected from the knocks of urban life by a snap-on/snap-off stainless steel shield. The shield is fitted with a domed, sapphire crystal magnification lens making the dial easier to read while on the move. Whether you're riding a motorcycle, driving a car or stepping onto a train, the Cityfighter will always be at your service.

A-Centric:

The gloriously understated A-Centric is inspired by dunhill's Motorities heritage, when motoring was the preserve of the gentleman driver. Protected behind the A-Centric's crystal, an outer bezel displays the days of the month marked by a revolving hand with crescent tip, while the time of day is read from crisp Arabic numerals and luminous 'Superluminova' hands within the central ring.

The stepped-case A-Centric is simple, effective and timeless - yet undeniably evocative and wonderfully nostalgic. It is a precision instrument, which would not look out of place in the cockpit of a fighter plane or on the dashboard of a 21st century supercar.

X-Centric:

In true dunhill tradition, the X-centric boasts a patent pending feature in its 'gear stick' crown, our own horological innovation. Uniquely mounted on top of the X-Centric's 'eccentric' case at six o'clock, the crown can be screwed down fully to ensure the watch is water resistant.

A sliding mechanism which emulates a car gearshift pattern is used to adjust the X-Centric's time functions, while the date is adjusted via a corrector on the side of the case.

-Ends-

Please visit the following sites:
www.dunhill.com
GCC. Stockists:
UAE: Rivoli
Saudi Arabia: Paris Gallery
Kuwait: Beidoun
Qatar: Ali Bin Ali
Bahrain: Sharif Hatam

For more Information please contact:
Elite Advertising/Public Relations 
Saad Hakim
Tel: + 971 4 332 3111
Fax: + 971 4 332 3533
saadhakim@elite-adv.com

© Press Release 2005