Major Saudi Steel Company Pursues Business Process Improvement to Gain Competitive Edge

Dubai, United Arab Emirates - January 21, 2009 - SAP today announced that Al Yamamah Steel Industries has chosen SAP ERP solutions to reinforce efficiency across its key units of operation.

Al Yamamah Steel Industries was established by a consortium of leading business groups in Saudi Arabia. The company has manufacturing units for the production of steel tubes, steel poles and towers, as well as space frames.

"The Middle East is one of the fastest growing region in the world," said Mr. Youssef Bazaid, General Manager, Al Yamamah Steel. "SAP has the best-suited solutions and industry expertise to help us achieve efficient business processes at lower cost and with greater speed," Bazaid added.

The SAP solution will enable innovation and speedy adaptation to changing industry requirements. The enhanced features solution supports efficiency across operational units such as HR, finance, procurement, sales and order management, as well as environmental health and safety compliance management. 

"To take full advantage of the opportunities in the construction sector, steel manufacturing companies need to continually align their strategies and operations," said Sergio Maccotta, Managing Director of SAP in the Middle East and North Africa. "SAP solutions will give Al Yamamah a competitive edge through a simplified business process and the power to adapt quickly to changing industry requirements," Maccotta added.

SAP for manufacturing has a highly scalable, open-standards foundation that makes it easier for companies to integrate ERP with manufacturing execution systems as well as automated manufacturing systems. These enable organizations increase business efficiency and reduce the overall cost of manufacturing regardless of company size.

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© Press Release 2009