From hypermarkets to fashion stores, outlets across the group offer bargains for shoppers
Sharjah: In its biggest summer campaign to date, Al Safeer Group has expanded its seasonal promotional campaign to cover its wide retail offering, which ranges from household items to fashion and lifestyle products, to offer bargains to shoppers preparing for their annual holiday.
Al Safeer Group, the name behind one of the largest chains of hypermarkets in the GCC, has launched Safeer Happy Holidays, a promotion that offers discounts on a host of electronics and household items, garments and gifts until the end of July. The participating outlets include all Al Safeer Group owned hypermarkets and supermarkets, namely Safeer Hypermarket (Ajman), Shop N Save (Sharjah), Discount Centre (Sharjah), Macro Emirates (Sharjah), Discount Market (Sharjah), Pic N Save (Dubai), Buy N Save (Dubai), Al Safeer Hypermarket (Dhaid), Safeer Market (Al Ain, Fujairah & Dibba), Al Safeer Supermarket (Sharjah), Al Safeer Market (RAK), Al Safeer Centre (Kalba) and First Safeer Centre (Al Ain).
In addition to attractive product prices, Safeer PLUS customer rewards program card members can earn double reward points (not applicable on groceries and electronics) while they shop at Al Safeer Group outlets. The reward points can be redeemed against exciting gifts listed in the 2006 Safeer PLUS Gifts Catalogue.
For those interested in fashionable footwear, the Grand Sale 2006 offers the best opportunity to source quality footwear. Discounts are available at all Al Safeer Group owned footwear stores across the GCC, including Shoes 4 Us, Shoe Market, Via Uno and Sixteen.
Shoes 4 Us and Shoe Market offer a wide range of Brazilian footwear brands, as does Via Uno, a global brand in ladies footwear from Brazil that features a collection of over 200 designs. Sixteen, for the young and trendy shopper, offers a collection that exudes energy. Sixteen also showcases the Ana Hickmann Collection of premium ladies footwear (named after Brazil's most renowned female model) from international Brazilian brand Vizzano. A display zone for men's formal footwear designated 'His' featuring popular brand Democrata and West Coast, adds to the range.
The Grand Sale is on at Shoes 4 Us (Century Mall Dubai, Safeer Mall Ajman, Al Nakheel, RAK, Khalifa Street, Al Ain, Safeer Hypermarket Al Athaiba, Oman), Shoe Market (Al Qassimia Street, Sharjah), Via Uno (Century Mall Dubai, Safeer Mall Ajman, Safeer Mall Dubai-Sharjah Highway), and Sixteen (Safeer Mall Dubai-Sharjah Highway).
It's also the right time to shop for garments and accessories. The 'Summer Sale at Safeer', which concludes on 31 August, offers formal and casual attire, children's wear, fashion/lifestyle accessories, and the widest range of Brazilian footwear brands at low, sale prices. Participating outlets include Safeer Centre Ajman, Odel Style (Spinneys), Sharjah, Odel Style (Opp. Municipality), RAK and Safeer Style (Fine Fair Complex), Sharjah.
Besides the attractive special offers there is a total of AED2.5 million that is being offered through `scratch and win' prizes at Safeer Mall on the Dubai-Sharjah highway. The mall's tenant stores sponsor the gifts and vouchers. The major promotion sponsors are Discount Centre hypermarket, Jungle Bungle family entertainment centre, Safeer Mall management office, Times R Us, Spectrum Watches, Jemis Watches, Wrist Watches, Mode Gate, Perfect Diamonds, Red Tape, Al Hoora Trading & Al Araa Trading. The gifts include free shopping vouchers, discount coupons, gift hampers, daily provisions, electronics, clocks, amusement centre rides, home appliances, perfumes, food & beverage. The scratch and win promotion ends on August 31, 2006.
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About Al Safeer GroupA conglomerate with a team of over 3000 dedicated, professionals, Al Safeer Group celebrates two decades of excellence and service. In addition to retail, Al Safeer Group's business interests include furniture, real estate, manufacturing and trading across the GCC.
The retail division comprises malls, hypermarkets, boutique stores and family entertainment centres. Under its Safeer Hypermarkets brand, the Group has over 35 outlets, which are spread across the GCC. Other Group companies include Al Safeer Furniture, Al Safeer Real Estate, International Poly Industries/Sleep Ezze, Show Racks Trading, Boltmaster Trading and Steelracks Factory.
Al Safeer Group also owns and operates Century Mall, Dubai, Safeer Mall, Ajman, and the newly opened Safeer Mall on the Dubai-Sharjah highway. In keeping with retail growth across the Gulf region, the Group has set in motion plans for the opening of malls in Ras Al Khaimah and Sohar (Oman) in late 2007, and Fujairah in 2008.
For further information please visit: www.safeergroup.com
For further information please contact:
Kishani Gunasekera
Concept PR
T: +9714 3903946/7
F: +9714 3688053
E: press@cpr.ae
Jose Kunnappally
Corporate Communications Director
Al Safeer Group
T: +9716 5323456
F: +9716 5333144
E: jose@safeergroup.ae
© Press Release 2006
