Emphasize to stronger relation
3rd March 2008- Al Hamrani United Company the exclusive dealer of Nissan Vehicles in K.S.A and its partner Nissan in Middle East announces their 2nd year of sponsorship for Al-Jenadriah cultural Festival in Riyadh on its 23rd row from 5th -17th of March.
This festival is a social and cultural heritage held annually in Riyadh, the capital city of Saudi. Which His Royal Highness King Abdullah Bin Abdul-Aziz will attend the opening ceremony, one of the most important cultural events held in the Arab region. This festival aims to preserve the heritage, traditions and highlight various folklore in the form of traditional handmade crafts that represents creative legacy.
Mr. Ali Ahmed Al Hamrani, C.E.O. of Al Hamrani United Company, states that, "the sponsorship of Al Hamrani and Nissan Middle East for this event is a contributing and support for this event to achieve its objectives"
He added that, "The results that were achieved by our participation in last year's Jenadriah Festival strengthened us to participate this year and were able through this festival to communicate directly with the community along with our contributions in achieving the objectives of the festival through the events we organized and got positive feedback from wide range of visitors to Jenadriah Festival.
From his part Mr. Rida Alawi, C.E.O of Nissan Middle East said, "The relationship of Nissan with Saudi society was sine 50 years ago when the first Nissan vehicle have entered in 1957 to Saudi Market. This refers the close relationship between Nissan and Saudi Society and proves that Saudi consumer is key partner of Nissan.
Alawi added, "Our participation in Jenadriah Festival is an expression of our belief in the importance of preserving human heritage in Saudi Arabia in particular the old heritage that lived more than five decades.
In this year Nissan presented 6 Patrol cars for the winners of the camel race. They also, have a corner in an area of 800 meters that was designed as an old village that combined Saudi arts and architectural heritages; it also holds an exhibition hall which contains photos of old and modern Nissan vehicles.
In the same context, the Jenadriah camp commander Major General Saad Mutlaq Abu Thinayn said, "The participation of Al Hamrani United and Nissan Middle East in Jenadriah Festival, organized by National Guard, had become one of the most important international cultural festival having overcome the limits of kingdom and raised as global issue during the human cultural events hosted by intellectual elite of all nations of the world. In addition to this the festival has achieved success through His Royal Highness King Abdullah Bin Abdul-Aziz, as patron of the ceremony on behalf of Custodian of the Two Holy Mosques and His Royal Highness the Crown Prince Sultan Bin Abdul-Aziz.
Abu Thinayn stated," The participation of Al Hamrani United and Nissan Middle East is good interest concerning the Saudi Cultural Heritage and which Nissan has become part of it.
It's noteworthy that Al Hamrani United Company and Nissan Middle East will organize many events in Al Jenadriah Festivals mainly most prominent poetry contest and participate in folklore shows as well test drive for Nissan Vehicles.
-Ends-
© Press Release 2008
