Platinum sponsor to spearhead positive changes in home intelligent systems' industry
Dubai, May 13, 2008: Al-Futtaim Electronics (AFE), a member of Al-Futtaim Group, is expected to roll out rich positives for the GCC consumer electronics and intelligent home systems during the International CES/Hometech exhibition.
AFE also announced it will be the platinum sponsor and the largest exhibitor of the globally renowned event to be held at the Dubai International Convention and Exhibition Centre from May 25 to 27, 2008.
AFE is the first international affiliate of the Consumer Electronics Association of the USA (CEA) in the UAE. CEA is a trade organisation that unites 2,200 companies within the consumer technology industry in the United States.
Mr. Vishesh Bhatia, Group Director (Electronics, Engineering & Technologies), Al Futtaim Group said: "Al-Futtaim was invited to participate at the International Consumer Electronics Show at Las Vegas and witnessed first hand the buzz and excitement intelligent home systems and time-saving state-of-the-art domestic devices brought to the industry. It is now time for the UAE in particular and the Middle East generally, to make their presence felt in the global market. I am very proud Al-Futtaim has once again taken the leadership position towards this goal".
"Visitors and delegates will for the first time experience a distinctive 360o model of state-of-the-art electronic and systems integration at the singular iHOME concept from Al Futtaim which will be displayed. Visitors will be able to walk into an intelligent home to witness first hand the convenience Al-Futtaim plans to bring into their lives," he added.
The iHOME located in Hall 2 will feature best-in-class products from Panasonic, Toshiba, Sanyo, Aftron and Control 4.
In addition Techserve, AFE's one-stop-shop for electronics service and systems integration needs, will conduct intensive industry training for sales and service personnel in order to help strengthen skills and knowledge for registered attendees and participants at the exhibition.
This exclusive training will be held in association with CompTIA, the world's largest developer of vendor-neutral IT certification exams and a business partner of CEA. The training and course material will be provided by Bedrock, a globally recognised leader in residential technology training and business support products.
International CES/Hometech, organised by Messe Frankfurt, is the only trade fair in the MENA to showcase the latest products in white and brown goods of home entertainment, home automation, home networking, mobile entertainment and domestic devices. This is the second year the event is being held in Dubai.
-Ends-
Al-Futtaim Electronics:
Al-Futtaim Electronics (AFE) is part of Al Futtaim Group and is a leading distributor, retailer and customer care provider for globally recognised brands like Panasonic, Sanyo, Toshiba, AFTRON and Control 4. The AFE portfolio also includes the customer friendly multi-brand electronics retailer Plug-ins, introduced to the Gulf region 10 years ago and Techserve, the renowned customer service provider of the aforementioned brands. AFE has been seen as a trendsetter in the burgeoning electronics market with innovative products and provides complete solutions to small and large businesses. These include consumer electronics, home appliances, air-conditioning, office automation, telecommunication, computers, home automation, system integration, parts and accessories, IT services, and networking.
For more information, please contact:
Geoffrey Watson
Head of Corporate Communications
Al-Futtaim Group
Tel: +9714 2282101
Fax: +9714 2279801
Email: david.dsouza@gmasco.com
Web: www.al-futtaim.com
© Press Release 2008
