Akamai provides businesses tools and insights to help protect data and improve web performance

Dubai, UAE – Akamai Technologies Ltd., Dubai Branch, the world’s largest and most trusted cloud delivery platform, has announced its vision for an integrated approach to delivering world class digital experiences with the launch of several innovative new technologies.

Customers in the Middle East are constantly seeking fast online services backed by world-class data protection, and Akamai has implemented strategies that will help businesses make this a reality. To achieve this, Akamai has researched the disruptive technologies that can strengthen relationships with customers and partners, and developed tools for businesses to help them futureproof themselves.

To this end, Akamai is announcing several new innovative products and constructive partnerships:

Industry Leading Service Innovations

·         As the latest addition to the company’s Cloud Security product family, Akamai has launched Bot Manager Premier to help organisations manage the impact of bots across their entire digital environment. Bot Manager Premier can detect bot activity disguised as human interactions, even if the bots continually modify behaviour to evade detection, while targeting login and other transactional pages.

·         Major innovations to Akamai’s web and mobile solutions have also been revealed, focusing on improving web and mobile application user experiences, including:

o   Connecting digital performance to business objectives, with newly released ‘mPulse Lite’ – a free version of Akamai’s leading product in digital performance management which identifies opportunities to improve user engagement.

o   Analysing user data for performance optimisation, with enhancements to Ion  - Akamai’s flagship web and mobile performance acceleration suite – such as powerful cellular optimisation and an evolution of its Adaptive Learning Engine.

o   Further supporting customers’ DevOps strategies through significant extensions to its DevOps alignment initiative so that developers can realise the advantages of Akamai solutions without changing the way they work.

·         Akamai is also bringing the predictability of broadcast TV to online video. The company’s solution set has been designed to achieve a long-evasive goal: predictable delivery of high-quality online video to broadcast-scale audiences with highly sustainable economics when, traditionally, vendors have only been able to deliver two out of three of those characteristics. Akamai’s innovative services such as multi-source media distribution; dynamic ad insertion; streamlined integration with cloud services; broadcast-quality ingestion and low latency with liveOrigin™; and the ability to analyze data on telemetry from origin to viewer, enable it to optimize experience for its customers’ viewers.

Faster-Forward Partnerships

·         Akamai content delivery network capabilities will now be available in the IBM Cloud. The forthcoming offering is designed to optimise the performance of customers’ content and applications deployed and delivered using IBM Cloud. Giving businesses the powerful tools needed to make the most of their cloud investments, IBM Cloud customers will be able to purchase Akamai CDN offerings as “self-select” options in IBM’s Cloud portal.

Hans Nipshagen, ‎Regional Sales Leader for Web & Security EMEA at Akamai, said: “The web continues to become an ever more crowded space. Akamai alone serves over two trillion requests for web content every day and, as data becomes ever richer, and the Internet of Things continues to grow, this challenge isn’t going away on its own. We are staying one step ahead by evolving our web performance tools to enable businesses to cut through the traffic and ensure an optimal experience for end users throughout the Middle East.”

He added, “This new research helps to show the type of challenges businesses face, while our new relationships show how we can scale to meet them. Together, this tells a story about how Akamai continues to evolve our business and our services to empower our customers in the Middle East to connect to tomorrow.”

-Ends-

© Press Release 2017