A Trinity Of Dahn Al Oudh Fragrances

Dubai, August 2, 2004: Ajmal Perfumes, the region's premium fragrance house and retailer, presents a unique opportunity for perfume lovers to enjoy the exotic woody scent of Oudh with the launch of the 'Shams Gift Box'. A distinctive collection of the essence of oudh, the Shams Gift Box is a set of concentrated Dahn Al Oudh (3 ml), the ever-popular Dahn Al Oudh Eau de Parfum (30ml) and Mukhallat Eau de Parfum (50ml), fusing oriental and western notes.

Designed to appeal to the perfume user who is traditional at heart, Shams Gift Box evokes the passion and mystery of the Arabian heritage. The feel of Dahn Al Oudh is extended throughout the three variations of the Shams fragrances and the luxurious ostrich leather box, cushioned in suede, complements its regal touch.

Launching the exquisite Gift Box, Nazir Ajmal, Chief Perfumer, Ajmal Perfumes said, "Our new gift collection is a treat for perfume connoisseurs who prefer to alternate between the concentrate and Eau de Parfum version of Dahn Al Oudh while also indulging in the Mukhallat Eau de Parfum. Both the distinguished fragrance and its presentation make the Shams Gift Box an ideal gift for every occasion." 

The Shams Gift Box embodies the soul of Oudh, a legendary essence which perfume lovers have integrated into oriental traditions for centuries. Its exotic formulation of warm woody notes is charming and settles into a deep musky-woody base with a tinge of spice leaving an ever-lasting impression on the user.

Ajmal Perfumes is renowned for researching and successfully implementing the technique of extracting Oudh from agarwood trees and has been recreating the magic of the essence for over 50 years with its extensive portfolio of fragrances, now extended with the addition of the Shams Gift Box.

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Note to Editors:
Ajmal, in its over 50-year history of creating fragrances, has mastered the art of perfume making and occupies a unique niche in the world of perfumery in the Middle East. Today, Ajmal is a regional corporate entity with a vast portfolio of the finest and most captivating fragrances available in the region. Ajmal has established a strong presence in the Middle East with over 75 exclusive retail outlets, including 27 in the UAE, and hundreds of dealerships across the Middle East. Information on the company and its portfolio of fragrances can be found at www.ajmalperfume.com.  

For further information, please contact:
Patricia Tellis
ASDA'A Public Relations Exclusive Affiliate for
Edelman PR Worldwide in
Middle East and North Africa
Dubai,
UAE
Tel: +971-4-3344550
Fax: +971-4-3344556
E-mail: info@asdaa.com

© Press Release 2004