Energetic, Distinctive & Sensuous

27 September 2006: Ghala by Ajmal is a fresh and sophisticated earthy fragrance invoking a man or woman's inner essence and sensuality.  Designed for connoisseurs and fragrance lovers; this distinctively classic fragrance with contemporary ingredients captures the heart of the wearer craving the perfect balance in life.

Natural materials like fragrant sandalwood, amber and cedarwood are creatively merged with spicy hints of ginger, cardamom and clove, creating a sophisticated perfume reflecting effortless elegance and modern versatility.

With plenty of personality in its notes, it is meant to be a captivating fragrance as it is powerful and impressive. The top notes of citrus, spice combined with fresh notes of rose and musk, highlights the under scores of the aromatic lively, dry and contemporary base woody notes.

"Irreverent, urban, casual and self-assertive is the best way to describe Ghala. We created this stimulating, aromatic and powerful fragrance in order to create the perfect solution for the man or woman who is traditionally elegant, charming and reflects self-confidence," says, Nazir Ajmal, Marketing Director and Chief Perfumer, Ajmal Perfumes.

"Creating and designing ideal one-of-a-kind fragrances is something Ajmal is known for. By mixing the characteristics and charisma of the wearer, Ajmal has always evoked the emotions of both men and women who ooze poise and perfection within this region," he adds.

Ghala is a luxurious and precious unisex Oriental Eau de Parfum offered in a 75 ml glass bottle, with a unique and contemporary looking design, that can be bought at Ajmal showrooms and through select dealers all over the Middle East.

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Note to Editors:
Ajmal, in it's over 50-year history of creating fragrances, has mastered the art of perfume making and occupies a unique niche in the world of perfumery in the Middle East. Today, Ajmal is a regional corporate entity with a vast portfolio of the finest and most captivating fragrances available in the region. Ajmal has established a strong presence in the Middle East with over 90 exclusive retail outlets, including 33 in the UAE, and hundreds of dealerships across the Middle East. Information on the company and its portfolio of fragrances can be found at www.ajmalperfume.com

For further information, please contact:
Sunita Sequeira
Account Executive
GolinHarris
Capricorn Tower, 7th Floor
Sheikh Zayed Road
P.O.Box: 116462
Dubai,
UAE
t: + 971.4.332.3308
f: + 971.4.331.6733
m: + 971.50.659.1642
ssequeira@golinharris.ae

© Press Release 2006