01 December 2010
The region's largest loyalty provider, Air Miles Middle East, today announced a December campaign, which will make three people living in the Gulf's wildest dream come true.

Entrants can go to the website www.airmilesme.com/dreamrewards anytime throughout the month of December and describe their aspirations, whether it's the perfect holiday adventure skydiving in New Zealand, staying in a penthouse overlooking the Sydney Harbour Bridge, or living like a king in New York, and why they deserve to win it.

Anything is possible as a prize, with no limits set, allowing for existing and new Air Miles members to send in the most unique and creative entries possible.

Fiona Jackson, Air Miles Middle East's marketing director, says, "The Dream Rewards prize is quite incredible as it's not often anyone gets the chance to win whatever dream they aspire to.

"We're looking forward to seeing the creativity of people's entries, whether it's uploading an exciting role or a beautifully worded poem or letter through the site. It's certainly going to give the winner the best possible start to 2011 when announced in January."

Ten entrants from each of the UAE, Bahrain and Qatar will be shortlisted on December 31, 2010, with the public then able to vote for the overall winner from each country, who will each have their dream made a reality.www.airmilesme.com/dreamrewards  

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Air Miles Middle East, the leading coalition loyalty programme in the UAE, Qatar and Bahrain, is managed by Rewards Management Middle East, which is 60 per cent owned by Groupe Aeroplan Inc., the global leader in loyalty management.   

Since its launch in 2001, more than 1.7 million members have enrolled from across the UAE, Qatar and Bahrain.  Members can collect Air Miles from over 120 market-leading companies including HSBC, Spinneys, Lamcy Plaza and Damas.

Air Miles' fully interactive website (www.airmilesme.com) allows members to check their Air Miles balance any time, highlights the history of the Miles they have earned as well as allowing them to redeem online from a choice of over 1,000 rewards. The website also contains information about the programme, where members can earn Air Miles and details of any upcoming promotions. 

For more media information, please contact:
Ian Hainey at Custard Communications for Air Miles Middle East
+971 50 466 1368
ian@welikecustard.com

© Press Release 2010