Dubai, March 01, 2011: AFTRON, Al-Futtaim group's market-leading consumer electronics brand, today announced the UAE-wide launch of the A-TAB (AFTRON Tablet computer). With the launch of the A-TAB, the UAE-based private label has taken a major step to establish itself as a force in the CE sector.

The A-TAB will allow users to browse the web, read and send email, watch videos, listen to music, play games, read e-books and much more.

Ajoy Mathew, General Manager - AFTRON said: "The tablet computer is now more affordable than ever before. The A-TAB will change the way people surf the internet and the state-of-the-art technology will provide a rich user experience. We are committed to providing our customers with the best and most advanced technology and the A-TAB is an exceptional piece of equipment at a very attractive price point."

The A-TAB runs on the Android™ 2.1 operating system and features a 7" screen making reading and sending emails fun and easy. The Touch screen controls allow users to interact with the applications and content.

Every app works in portrait and landscape switching between views as the user rotates the A-TAB in any direction. The touch screen controls make surfing the web easier, interactive and more intimate than on a desktop PC. Users can watch movies and TV shows and can connect to the internet using a WiFi network. The A-TAB also features the Aldiko e-book reader application enabling users to download and read thousands of books.

The device features 4GB of built-in internal memory and comes with a USB 2.0 and MicroSD card slot upgradable up to 16GB. The A-TAB is 0.48 inches thick and is incredibly light at just 0.5kgs.

The A-TAB is available at the AFTRON showroom at Festival Centre, Dubai Festival City (Mezzanine floor) and all Lulu outlets in the UAE. The A-TAB retails at just AED 999/- which is the lowest priced tablet computer in the market.

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About AFTRON
Established in 1994, AFTRON is a part of the Al-Futtaim group. Specialized in electronics, AFTRON offers an extensive line-up of over 450 progressive electronic products which include brown and white goods besides Air conditioners that are marketed in 40 countries across the globe. A fast-evolving brand, AFTRON consistently designs products that are convenient, practical and affordable, providing true value to customers. A high-quality alternative to the more expensive consumer electronics brands available in the market, AFTRON has steadily expanded into overseas markets including the GCC, other Middle East countries, CIS, Iran, Africa and Russia. In the few years since its inception, AFTRON products have been bought by over 14 million satisfied customers. AFTRON further consolidated its position in the UAE with the opening of its flagship store at Festival Centre in Dubai Festival City and currently has a 250 strong dealer network across the UAE. For more information, please visit: http://www.aftron.com. 

For more information please contact:
Lejo Johnny
Senior PR Executive
GMASCO Marketing Communications
An Al-Futtaim group company
Tel: +971 4 228 2101
Email: lee.j@gmasco.com

© Press Release 2011