Attractive price point puts LED panels within reach of all consumers

Dubai, July 07, 2010: Aftron, Al-Futtaim group's market-leading consumer electronics brand today announced the launch of its exclusive range of LED televisions. The ThinTron series of LED televisions combine groundbreaking technological features with cutting-edge designs that is set to transform home entertainment.

With the launch of the new LED panels, the UAE-based private label has taken a major step to establish itself as a force in the CE sector.

Sales of LED panels are expected to skyrocket in the UAE said Ajoy Mathew, General Manager - Aftron. He said: "LED panels will change the way people watch television forever. The new ThinTron series of LED panels from Aftron incorporates state-of-the-art technology which produces superior picture quality."

The ThinTron series of LED televisions are full HD/HD ready and features 2,000,000:1 dynamic contrast ratio, ultra slim design, HDMI inputs, USB inputs, picture-in-picture, invisible speakers, ultra quick response time and teletext among a range of other exciting features. In addition these LED panels consume 40 percent lower power than traditional LCD televisions.

The price of the ThinTron series of LED panels is the lowest in the market. The 32" retails at an incredible price of approx AED 2399/- and weighs only 12.5kgs (net) and can easily be taken as a carry-home item during the summer vacations. The LED panels are also available in 40" for approx AED 3999/- and 46" for AED 5999/- approx.  

"We not only have a green product but with its attractive price point, we have put the latest technology within reach of all customers. We are committed to providing our customers with the best and most advanced technology and in the ThinTron series, they have an exceptional piece of equipment," said Ajoy.

The new range of LED panels is available at Aftron's flagship showroom at Festival Centre, Dubai Festival City (Mezzanine floor) and leading consumer electronics retailers including Plug-Ins, Hyper market chains, among others.

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About AFTRON
Established in 1994, Aftron is a part of the Al-Futtaim group. Specialized in electronics, Aftron offers an extensive line-up of over 450 progressive electronic products which include brown and white goods besides Air conditioners that are marketed in 40 countries across the globe. A fast-evolving brand, Aftron consistently designs products that are convenient, practical and affordable, providing true value to customers. A high-quality alternative to the more expensive consumer electronics brands available in the market, Aftron has steadily expanded into overseas markets including the GCC, other Middle East countries, CIS, Iran, India, Africa and Russia. In the few years since its inception, Aftron products have been bought by over 14 million satisfied customers. Aftron further consolidated its position in the UAE with the opening of its flagship store at Festival Centre in Dubai Festival City and currently has a 250 strong dealer network across the UAE. For more information, please visit: http://www.aftron.com/. 

For more information, please contact:
Lejo Johnny
Senior PR Executive
GMASCO Marketing Communications
An Al-Futtaim group company
Tel: +971 4 228 2101
Mobile: +971 50 453 7023
Email: lee.j@gmasco.com

© Press Release 2010