After receiving approval from Etisalat, U.S. Robotics' SureConnect USB ADSL modem is the first such modem to be made available to consumers through major retail outlets


Dubai - United Arab Emirates, January 6, 2003 - U.S. Robotics, the world’s leading manufacturer of internet connectivity solutions for small to medium businesses and home users today announced that its SureConnect 9000 ADSL USB modem will now be sold through major retail outlets across the UAE. This product is the first ADSL modem to be made available off-the-shelve to consumers, after receiving Etisalat’s approval in October 2002. It will be distributed off-the-shelve in Quality Computers showrooms in Dubai, Abu Dhabi, Al Ain and Sharjah. More retail outlets like Carrefour and Compume are also likely to store soon. This will enable users in homes and small to medium businesses to take full advantage of the web, by allowing them connectivity speeds from 384Kbps up to 8 mbps depending on approved bandwidth by Etisalat. 
 
“U.S. Robotics has led the 56k connectivity market, which defined connectivity for the SMB and home markets for many years,” said Yusuf Syed, U.S. Robotics’ regional sales manager for the Middle East, “Today, as the UAE pushes to have broadband installed in every office and every home, we believe that we can play an important role in giving consumers the access to state of the art, affordable solutions that will enable them to keep up with the times and benefit from everything that the world wide web has to offer.” 
 
The SureConnect ADSL USB modem allows users to connect with a broadband Internet access solution and get always-on connectivity and unbelievably fast download speeds. Featuring the plug and play advantage that U.S.Robotics products are renowned for, the SureConnect 9000 ADSL USB Modem is ideal for residential and small office/home office self-installations. The product connects to any USB port, allowing for fast and easy setup, and includes software tools for trouble-free operation. The built-in diagnostics and connection monitoring set a new standard for convenience and ease of use. SureConnect software provides support tools so users can monitor basic modem and DSL service performance. Service technicians can utilize a special “technician mode” to run advanced diagnostics, monitor system performance, and perform control/configuration functions. SureConnect products feature complete software, documentation, online software upgrades, and total product support for long service life and trouble-free operation.

“We believe in placing technology at the reach of everyone and that is why all of our products, including our broadband solutions, are easy to setup and use: we want our customers to be able to take them home and use them immediately, without any hassles” continued Syed.
 
The SureConnect modem meets or exceeds the TR-048 benchmark standard for ADSL performance testing (developed by the DSL Forum), UR-2, and other key industry/telco performance requirement standards. The SureConnect modem also features a new durable, modular design, which means that components can be conveniently stacked to minimize desktop clutter.
 
“New connectivity speeds mean that a whole world of possibilities is now open before consumers,” added Syed, “with download rates capable of up to 8 Mbps, which are 145 times faster than 56K analog dial-up modems, users can explore new opportunities in streaming audio and video, remote network access/telecommuting, online gaming, and more!” 

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About U.S. Robotics
For three decades, U.S. Robotics has been the world’s leader in Internet access, delivering the highest quality and most innovative modems available. Since re-emerging as an independent company, U.S. Robotics has extended its leadership role in Internet access and connectivity, providing wireless networking products for homes and small offices, cable and DSL modems for broadband access and wireless Internet devices.
The company is partnering with key industry players and new technology providers to bring consumers “one-box” solutions through its extensive worldwide retail channel. U.S. Robotics is committed to ensuring the quality, reliability and ease of use consumers have learned to expect from a leading company.
U.S. Robotics is privately held and headquartered in the Chicago area. The company's EMEA headquarters are based in Maidenhead, UK. For further information regarding the company and its products, please visit the Web site at www.usr.com/me.
U.S. Robotics is a registered trademark of U.S. Robotics Corporation. All rights reserved. All other company names mentioned herein may be trademarks of their respective owners. © 2002 U.S. Robotics Corporation.
 

© Press Release 2003