- As part of ADIB's digital innovation program set to enhance customer related services
Abu Dhabi - Abu Dhabi Islamic Bank (ADIB), a leading financial institution, has launched a new version of its internet banking platform to create a more convenient customer experience. The aim is to make it easier for current and new customers to digitally access products and services while catering to the needs of the growing number of customers utilizing digital banking services.
ADIB has seen a rapid growth in customers using digital channels lead by mobile devices. Users of ADIB's digital banking channels more than doubled in the last 12 months while smartphone transactions increased by 73% in the first half of the year.
The main feature of the new service is the simplicity of the intuitive user experience thus making it more convenient for clients to interact with the bank. The new service has been redesigned based on customer feedback and input. ADIB customers will now benefit from a user-friendly digital banking service, which will let them meet more of their banking needs online and execute faster transactions. The website's look and feel is aligned with other channels such as ATMs and mobile app thus providing customers with the same experience across all digital touch points. The new digital platform is compatible with all tablets, smart phones and desktop computers, providing customers with the ability to interact with the bank using their preferred device as well as manage all of their personal profiles from one single sign in.
Philip King, Head of Retail Banking of Abu Dhabi Islamic Bank (ADIB) said: "Our research and dialogue with users through social media shows that consumers seek digital banking services that are easy, and simple to use with features that fit the 'multiscreen' lifestyle as they access their bank using different devices. For this reason, we introduced a new design approach that revolutionizes online banking design and makes it very easy to use for everyone. This is part of ADIB's digital innovation programme which will include launches of several major new customer offerings over the next 12 months."
The dual language banking platform can be accessed via a single sign-on service that combines the highest security with the ease of use, with enhanced safety features such as a card management tool that will allow customers to block cards that have been lost or stolen. Customers can access the website safely from different devices without the need to install a new program and current users of ADIB online banking services can use their existing access name and password to sign in. The new service is accessible via ADIB's homepage www.adib.ae.
ADIB was the first bank in the UAE to provide mobile banking through Etisalat's new Unstructured Supplementary Service Data (USSD) technology in 2010. ADIB's mobile banking app - launched in 2014 - was named "most liked app" by customers in the RFI Independent study 2015.
For more information, please visit www.adib.ae or call 600 543216
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About ADIB
ADIB is a leading bank in the UAE with more than AED 120 billion in assets. Its 931,352 customers benefit from the third largest distribution network in the UAE with 88 branches and more than 770 ATMs. The bank also offers world-class online, mobile and phone banking services, providing clients with seamless digital access to their accounts 24 hours a day. ADIB provides retail, corporate, business, private banking and wealth management solutions. The bank was established in 1997 and its shares are traded on the Abu Dhabi Securities Exchange (ADX).
In the UAE, the Bank has more than 2,300 employees and remains one of the leading banks in the recruitment, development and promotion of local talent in all the markets in which it operates. The bank has one of the highest Emiratisation ratios with more than 43 percent of the bank's workforce being UAE Nationals.
ADIB has presence in six strategic markets: Egypt, where it has 70 branches, the Kingdom of Saudi Arabia, the United Kingdom, Sudan, Iraq and Qatar.
Named "Best Bank in the UAE" by The Financial Times' The Banker publication, ADIB has a rich track record of innovation, including introducing the award-winning Ghina savings account, award-winning co-branded cards with Etihad and Etisalat and a wide range of financing products.
For media information, please visit www.adib.ae or contact:
ADIB Brunswick Group
Radwa Shehab Dominic Whiting
Senior Corporate Communication Manager Mouaffak Haijar
Direct: +971 2 6910169 Direct: +971 2 234 4600
© Press Release 2016
