ADIB Migrates All Cards to Chip and PIN Technology

ADIB leads the way in the UAE on migrating cards to EMV Chip and Pin technology
ADIB to present its migration experience to the UAE banking sector in compliance with UAE Central Bank directive

Abu Dhabi, 14^th December 2011 - Abu Dhabi Islamic Bank, a top-tier Islamic financial services institution, announced today that it is on track to migrate all of its Visa Covered and Debit cards to the new generation Chip & PIN cards, in line with the recent Central Bank mandate. Also known as EMV chip-based payment cards, this new technology contains an embedded microchip in addition to the magnetic stripe which offers cardholders additional security features when compared to existing cards.

From mid-2010, all new ADIB cardholders were issued with an EMV Chip & PIN debit and/or covered card. At the same time, ADIB started to migrate existing cardholders from their magnetic stripe cards to EMV cards. Given its successful experience, ADIB has been invited by the UAE Central Bank to provide guidance on Chip & PIN migration to other banks. The UAE Central Bank has mandated that all prepaid and debit cards are to be EMV compliant by 31 December 2012 and all credit (including covered) cards by 31 December 2014.

"As Chip Cards are a more secure alternative to traditional magnetic stripe payment cards, we had the foresight to migrate to this new technology to give our customers added peace of mind. As one of the leading banks in the UAE, we have been early adopters of this new technology to bring us on par with developed countries around the world. Besides increasing convenience for customers, the new technology will avert fraud and other customers' issues which will enhance our customer service standard," said Sarvesh Sarup, Head of Retail at ADIB.

"We are delighted that we were invited by UAE Central Bank to address this issue and help the UAE Banking system in implementing the technology. The extra layer of security provided by Chip & PIN plays a key role in creating a secure environment and replaces the need for a signature with a personal pin code. This helps prevent the unauthorised use of card information," added Sarvesh Sarup.

EMV chip embedded cards hold information in an encrypted form, enhancing security by making it tamper-resistant and difficult to access.

To find out more about ADIB cards, please visit www.adib.ae.

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About ADIB:
Abu Dhabi Islamic Bank (ADIB) was established on 20^th May 1997 as a Public Joint Stock Company following the Emiri Decree No. 9 of 1997. The Bank commenced commercial operations on 11^th November 1998, and was formally inaugurated by His Highness Sheikh Abdullah Bin Zayed Al Nahyan on 18^th April 1999.

ADIB's vision is to be a top-tier, global Islamic financial services group and its mission is to provide Islamic financial solutions to the global community.

The Bank carries out all contracts, operations and transactions in accordance with Islamic Shari'a principles.

/ADIB's core values, reflected in all its activities are: Simple and Sensible; Transparent; Mutual Benefit; Hospitality and Tolerance; and Shari'a inspired. It brings to its customers banking as it should be.

ADIB - Awards

1. ADIB was named the "Best Overall Bank in the UAE in customer service" for 2011 by Ethos Consultancy

2. ADIB won the" Best Branch Award in the UAE" for 2011 by Ethos Consultancy

3. ADIB was named the "Best Islamic Bank in the UAE" for 2011 by Global Finance Magazine

4. ADIB was named Best Islamic Bank by Business Banking and Finance Magazine

5. ADIB won Best Corporate Bank by Business Banking and Finance Magazine

6. ADIB was named "The Best Islamic Bank" in the Middle East region for the second year running at the Banker Middle East Industry Awards 2011.

7. ADIB was nominated as "Fastest Growing Bank in the UAE" by the awards jury at the Banker Middle East Industry Awards 2011.

8. ADIB was named "The Best Islamic Bank in the region" in the Middle East at the Banker Middle East Industry Awards 2010

9. ADIB won the "Best Islamic Bank in the region" at the 2010 Islamic Banking and Finance Awards organized by CPI Financial.

10. ADIB was named "Best Islamic Bank in the UAE" at the Islamic Finance News Awards 2010.

11. ADIB won the best Islamic bank in the UAE by EMEA Finance.

12. ADIB won the "Best UAE Deal" award at the Islamic Finance News Awards 2010.

13. ADIB also won the "HRD Award" from the Emirates Institute of Banking & Financial Studies.

14. ADIB's GHINA saving program won the "Best Savings Account Award" at the Banker Middle East Product Awards 2010.

15. ADIB won the "Best Private Sector Customer Service Team" award at the 2010 UAE Customer Service Week forum, held by The International Customer Service Institute UK.

16. ADIB won the "Most Improved Bank" in service excellence and got the top rank in "Call Centre Performance" in the 6^th Annual Bank Benchmarking Index for service excellence by Ethos Consultancy.

17. ADIB also won the award for "Best Branding Category" at the 2010 Islamic Banking and Finance Awards organized by CPI Financial.

18. ADIB won the "Best SME Card" at the 4^th Annual Banker Middle East Product Awards 2011.

19. ADIB won the "Best Ladies Banking Service" at the 4th Annual Banker Middle East Product Awards 2011.