News facts:
ADFCA's new CRM Implementation to improve food safety within F&B market in Abu Dhabi.
Oracle Sieble CRM to provide a 360-degree view of customer by centralizing data
CRM Implementation to be rolled out on ADFCA's Animal Identification & Registration System (AIRS) project
Fujitsu to implement a mobile inspection application compatible with various handheld devices and across various platforms to fullfil ADFCA initaitives and objectives
Annoucement made at Gitex Dubai 2015
The Abu Dhabi Food Control Authority (ADFCA) today announced that it has appointed Fujitsu to implement Oracle Siebel CRM to help manage its customer-facing operations when inspecting the standards of food safety in the manufacturing and distribution of food in Abu Dhabi emirate.
As part of its first project, Fujitsu will be implementing the Siebel CRM with ADFCA's AIRS project. The project forms part of ADFCA's efforts to achieve sustainable livestock development and to ensure better quality meat and milk in the emirate. Following the implementation, due to go live in January 2016, the ADFCA's current technology footprint will migrate into a seamless and unified operational system. The ADFCA will be able to operate within a unified platform with seamless integration, providing stakeholders such as vets and inspectors with an end to end solution.
Comparably, the Siebel CRM solution will convey a more detailed background on customers concerned with the handling of food, livestock, and agro-technologies by centralizing all data inputs. ADFCA will also be able to standardize the inspection process to help the industry better adhere to food safety guidelines.
The Siebel CRM functionality will extend to field workers at ADFCA who will be able to utilize Siebel Enterprise Applications on mobile devices using SAP Mobility Platform for real-time updates. A customer service module that includes compliant management, a risk management module and a database for the food industry in Abu Dhabi will also be built owing to Oracle's end-to-end customer lifecycle solution.
Speaking about its implementation, Ali Yousef Al Saad, Acting Director of Communication & Community Service Division, ADFCA said, "Whilst safeguarding the standards in food and agriculture, we also want to make ADFCA a customer centric organisation by delivering a seamless service that is easy for stakeholders in the industry to follow and abide by. By putting customers at the center of our strategy, we can be a partner to their business and collaboratively contribute to the well-being of the community and citizens of Abu Dhabi. This has been the driver for implementing Oracle Siebel and why we chose Fujitsu."
Similarly, Farid Al-Sabbagh, Managing Director and Vice President of Fujitsu Middle East said in his address; "Investment into Enterprise IT is not at a sufficient level to meet the challenges of a hyper connected society. Today businesses need to transform, and through ICT, deliver an enhanced customer experience that can improve operational efficiency. ADFCA are certainly ahead of the curve and are subsequently able to ensure the safe delivery of food to the public of Abu Dhabi as a result. A true example of human centricity in ICT."
Online resources
- Obout Oracle Sieble CRM: www.oracle.com/us/products/applications/siebel/overview/index.html
- Read the Fujitsu blog: http://blog.ts.fujitsu.com
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Media contacts
Adil Elaouad
Limelight PR ME
050 5597522
adil@imelightprme.com
About Fujitsu
Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 162,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.8 trillion yen (US$46 billion) for the fiscal year ended March 31, 2014. For more information, please see http://www.fujitsu.com.
About Fujitsu Middle East
Fujitsu in the Middle East is a solutions driven company focused on building and delivering the largest and the most complex IT solutions in the region. We offer IT infrastructure across server, storage and data center environments. This is backed with a full range of services from infrastructure, application and consulting through integration, deployment and support delivered by world class engineers, consultants, systems and delivery models.
About ADFCA
The Abu Dhabi Food Control Authority oversees the enforcement of rules and regulations as well as the creation of food safety awareness among the public in Abu Dhabi, in coordination with concerned government bodies and private sector organizations. It comprises Corporate Services, Food Safety and Livestock Health, Strategic Planning and Performance Administration, Policies and Systems, Development, Agricultural Affairs, and Veterinary Hospitals and Clinics.
All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.
© Press Release 2015
