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Abu Dhabi - Abu Dhabi Commercial Bank (ADCB) announced today the re-launch of its ADCB credit card as "ADCB Touchpoints Credit Card with MyChoice"; a revamped consumer-centric card, offering a unique first-in-the region proposition - MyChoice.
With the unique MyChoice program, customers have the flexibility to choose categories to earn bonus rewards on their card purchases, providing customers with a more personal and individualized banking experience.
To begin with, MyChoice will offer cardholders the flexibility to earn Bonus Touchpoints in the categories of their choice, which include supermarkets, fuel, utility bills, telephone bills, and Duty Free shopping. Customers can choose as many categories as they want, and make changes to their choices anytime. The TouchPoints earned through MyChoice are also equally flexible to redeem with over 150 partners - airline miles, shopping vouchers, dining vouchers, and utility bill payments. More bonus reward categories will be soon available to customers in due course.
Kaizar Patla, Head of Retail Assets at ADCB said: "With ADCB TouchPoints Credit Card and its unique offering MyChoice®, we are strengthening and maintaining ADCB's position as the leading credit card issuer in the UAE. The credit card market in the region is thriving with many cash back offers; our ambition is to always offer our customers exceptional plans and provide them with an interface that is truly unique and most importantly, personal, hence the newly revamped ADCB TouchPoints Credit Card."
The TouchPoints credit card provides customers with a host of exciting features and benefits, such as 50% cash back on movie ticket purchases across all theatres, complimentary airport lounge and golf access for Platinum Card holders, as well as Touchpoints on all card purchases.
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About ADCB
Founded in 1985, ADCB employs more than 4,000 staff from 62 nationalities, serving over 600,000 retail customers, and approximately 50,000 corporate and SME clients. The bank operates in 48 branches, 4 pay offices, 2 branches in India, 1 branch in Jersey and a representative office in London. By the end of March 2015, the total assets of ADCB amounted to AED 207 billion.
ADCB is a full-service commercial bank that offers a wide range of products and services including retail banking, wealth management, private banking, corporate banking, commercial banking, cash management, investment banking, corporate finance, foreign exchange, interest rate, currency derivatives, Islamic products, project finance and property management services.
ADCB is 58% owned by Abu Dhabi Investment Council, the investment arm of the Government of Abu Dhabi. The bank's shares are traded on the Abu Dhabi Securities Exchange.
© Press Release 2015
