IT Vendor Empowers End-Users by Making the Operation of Computers Easier
Dubai, United Arab Emirates: Acer, the world's third largest IT vendor and Dubai Quality Award winner, is focusing on its empowering technology, which provides a simple-to-use interface and versatile configuration to help increase the efficiency of its range of products.
Empowering technology streamlines access to frequently used functions and settings. The objective is to increase productivity, with features like an Empowering Key that launches an intuitive 1-2-3 process to make common tasks easier.
"Acer has always been at the forefront of supporting the latest technologies that enhance customer experiences," said Krishna Murthy, General Manager, Acer Computer, Middle East.
"We are constantly trying to break the barrier between people and technology and our empowering technology is proof that Acer truly believes in caring through innovation," added Murthy.
The Empowering key can be found either on the keyboard of Acer personal computer systems, or on the remote control of Acer IT products that support Empowering Technology.
The Empowering Key is easily recognizable, symbolized by a stylized "e" in Acer green, silver, or grey. Alternatively, it can also be accessed by double-clicking the Empowering Technology "e logo" icon on the Windows desktop.
Acer Empowering Technology
- Acer eData Security Management
This is a file encryption utility, which protects files from unauthorised access using a combination of passwords and advanced encryption algorithms.
- Acer eLock Management
This allows users to lock their removable data, optical and floppy drives with a password, ensuring that data is not stolen.
- Acer ePerformance Management
Using optimising tools, the performance of the computer can be boosted. Improved application response times, release of unused memory are just some of the functionalities.
- Acer eNet Management
With top-notch security features and utilities that allow the user to stay online, even while switching in-between settings. It also manages printing and trouble shooting.
- Acer ePower Management
This interface allows users to choose from four preconfigured power usage profiles or customise their profile.
Acer holds a commanding position and market share in the Middle East. Product design and competitive pricing no longer account for a successful product, with tech-savvy end-users demanding more. Acer's state-of-the- art products ensures it keeps its edge and increases its profile further.
Acer Computer (M.E) has been awarded 'Superbrands' status for 2007 by the Superbrands organisation, an independent arbiter on branding.
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About Acer
Acer ranks as the world's No. 3 branded PC vendor, designing easy, dependable IT solutions that empower people to reach their goals and enhance their lives. Since spinning-off its manufacturing operation, Acer has focused on globally marketing its brand-name products: mobile and desktop PCs, servers and storage, LCD monitors and high-definition TVs, and handheld/navigational devices. Acer's unique Channel Business Model is instrumental to the company's continued success. The model encourages partners and suppliers to collaborate in a winning formula of supply-chain management, allowing Acer to provide customers with fresh technologies, competitive pricing, and quality service. Established in 1976, Acer Inc. employs 5,300 people supporting dealers and distributors in more than 100 countries. Estimated revenue for 2006 is US$11.31 billion. Please visit www.acer.com.
Acer and the Acer logo are registered trademarks of Acer Incorporated. Microsoft and Windows are registered trademarks of Microsoft Corporation. Intel and Pentium are registered trademarks of Intel Corporation. Other trademarks, registered trademarks and/or service marks, indicated or otherwise, are the properties of their respective owners.
© Press Release 2007



















