Global IT Leader teams up with Jebel Ali-based distributor for Regional Distribution
Dubai, United Arab Emirates
Electronics and PC vendor giant Acer, a long-time proponent of the model of using channel partners rather than going direct to market, has today announced its latest partnership with MTC for distribution in Iraq.
"In our bid to enhance and augment our distribution in the region, Acer is committed to developing strong relationships with proven channel partners that have demonstrated and represent high levels of service and a long-term commitment to their partnerships," said Philip Ashkar, Director of Sales and Marketing, Acer Computer Middle East (Ltd).
MTC is a leading IT distribution company in the MENA region and has a new 50,000 square foot assembly line and facility in Jebel Ali Free Zone and distributes regionally, including items such as desktops, notebooks, LCD monitors and CRT monitors.
Houssam Mobeid, CEO of MTC commented: "We have a strong internal belief in the merits of great team work and from that comes an understanding that building partnerships is a key to our success. Acer is a key industry player and a clear leader as an IT brand in the region, so we are naturally pleased to have established this relationship."
Acer, which is ranked as one of the world's top five branded PC vendors, is actually ranked in the top two or three in most Middle East markets.
"Due to our business model of working closely with channel partners, Acer has achieved phenomenal growth in the region over the last five years and, as a top three player in the region we must emphasize the effectiveness and strength of our partners that help deliver that. We believe MTC will add another channel and create greater opportunities for mutual growth," added Ashkar.
ACER continues to grow and diversify across a wide spectrum of varying markets both in the wider Gulf and Middle East region. The company's integrated product line, which includes LCD TVs, digital projectors and cameras, as well as PCs and media centres, reflects an increased demand from Middle Eastern customers for latest in home and office technologies.
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About Acer
Acer ranks among the world's top five branded PC vendors, designing and marketing easy, dependable IT solutions that empower people to reach their goals and enhance their lives. In 2000, Acer spun-off its manufacturing operation to focus on globally marketing its brand-name products: desktop and mobile PCs, servers and storage, displays, peripherals, and e-business solutions for business, government, education, and home users. Established in 1976, Acer Inc. employs 5,600 people supporting dealers and distributors in more than 100 countries. Revenues for 2004 reached US$ 7 billion. Please visit www.acer.com
About Acer Computer (M.E.) Ltd.
Established in 1992, Acer Computer (M.E.) Ltd. has over 100 employees servicing the IT requirements of over 50 countries in the Middle East, Africa and the sub-continent, Acer Computer (M.E.) Ltd. has its own facility in the Jebel Ali Free Zone. The 22,500 square meter regional office includes a modern and efficiently managed warehouse, a state-of-the-art Unique Loading (Uniload) assembly plant and a highly efficient Customer and Technical Service Center capable of handling component-level repairs. For more information about Acer Computer Middle East, please visit www.acer.co.ae.
About MTC M.E
Memory Technology Middle East (MTC) is one of the leading IT distribution companies in the Middle East and North Africa (MENA) region. MTC's specialization in Dram business helped peak the company turnover by 400% in the last 7 years. MTC builds a 60% market share for Memory in the MENA region. Today Spectek and Xtreme are the most popular brand in the region. MTC already nicknamed the "Memory Specialists", instead of resting on its laurels, further augmented its vision in developing a leading regional brand by introducing GENX and Xtreme. MTC has also signed up exclusive distribution rights for Nanya Technology and Crucial Technology.
© Press Release 2006
