Dubai, United Arab Emirates - ACDelco, the world's largest provider of branded automotive spare parts, made a big impact at the opening of the 2008 Automechanika Middle East Show in Dubai (1st-3rd June 2008)with its innovative and interactive 'Car Clinic' themed stand.
Attracting large numbers of visitors, including a visit from H.E Sultan bin Saeed Al Mansouri, Minister of Economy, the stand was specially designed to demonstrate how the ACDelco brand can provide both parts and services to customers to ensure a healthier car for the duration of its life.
"The idea behind the 'Car Clinic' theme was to allow visitors to the stand to watch as a highly skilled ACDelco 'surgeon' performed a variety of operations and we are very pleased that this seems to have really grabbed peoples' attention," said Glenn Heller, General Manager of ACDelco Independent Aftermarket - Middle East and Africa. He added, "Automechanika Middle East has gone from strength to strength with each passing year and it is important for us to be here as it provides us with a good brand building opportunity and a chance to get up-close with the trade."
A subsidiary of General Motors, ACDelco has been an integral part of the automotive industry for almost 100 years and is a market leader, able to cater for all makes and all models of automotive vehicles, regardless of the manufacturer. Today, ACDelco supplies more than 75,000 component parts and has network of 34 Service Centers. ACDelco also supplies automotive batteries for every vehicle available in the Middle East.
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About GM
General Motors Corp. (NYSE: GM), the world's largest automaker, has been the annual global industry sales leader for 77 years. Founded in 1908, GM today employs about 266,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 35 countries. In 2007, nearly 9.37 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall, and Wuling. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services.
In the Middle East since the 1920s, GM's vehicle brands sold in the region are Cadillac, Chevrolet, GMC, HUMMER and Saab supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company's operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen. In 2007, GM sold 135,894 vehicles in the Middle East.
For more media material, please visit GM's global media website media.gm.com where you link to various country sites including the Middle East media website http://media.gm.com/me/gm/en/ . More information on GM and its products can be found on the company's consumer websites www.gm.com and www.gmarabia.com.
On 16th September 2008, General Motors will celebrate its 100th birthday. A series of activities and initiatives will take place during the year, under the banner of GMnext, to showcase the company's accomplishments and vision for the future. For more details on GM's centennial, log on to www.gmnext.com
For more information:
Saada Hammad
Communications and Public Relations Manager
General Motors Middle East
Tel (+9714) 3143350
E-mail saada.hammad@gm.com
© Press Release 2008
