21 April 2014
Accor introduces its ibis Styles brand for the first time in the Middle East marking the start of a partnership with developer Nakheel.
Accor Middle East, one of the leading hospitality groups in the region, signed on Thursday 10th April 2014 a management agreement with Dubai master developer Nakheel to operate its first ibis Styles hotel in the region.
Construction of the hotel, strategically located at International City's Dragon Mart complex in Dubai, is already substantially complete. The property will benefit from Nakheel's expansion of the area, including a second mall, cinema and an entertainment zone. The ibis Styles Dragon Mart will be attached to the new Dragon Mart shopping mall and will be highly visible from the Dubai-Hatta-Oman road.
"The ibis Styles brand offers the perfect fit for Nakheel's property at Dragon Mart in terms of the brand's ability to inspire a happy mood among clients through creative and personalised design," said Christophe Landais, Managing Director for Accor Middle East.
ibis Styles Dragon Mart's guests will be able to walk directly into the mall. The hotel's 249 rooms will feature an all-day dining restaurant, lobby lounge/café corner and a bar. ibis Styles Dragon Mart will offer all-inclusive packages such as all-you-can-eat-breakfast and free Wi-Fi internet connection. The property is expected to be completed by end of 2014.
ibis Styles and the other two members of this family, ibis and ibis budget, believe in the same three key values: they are modern, simple and all about well-being. These three brands complement each other. ibis provides the ultimate comfort in this category and great service, and ibis budget provides essentials at a nice price with a smart and amazingly cost-effective angle on hospitality. So there is something for everyone in the ibis family, at an ibis, ibis budget or ibis Styles hotel!
Accor as leader in the economy segment operates seven ibis branded properties in the UAE. The ibis economy brand has proven itself as a favourite in the market, with guests well aware of its simple yet welcoming nature, guaranteeing the highest comfort in its category.
"We feel that it is the right time to present our guests with the choice of a new vibrant and trendy urban experience in the economy category with ibis Styles, particularly with the growing need for affordable hotels ahead of Tourism Vision 2020," concluded Landais.
Accor already operates 65 hotels across the luxury to economy spectrum encompassing 15,520 rooms in the region and has another 28 hotels under development, bringing the number of total properties to 93. The ibis Styles Dragon Mart property is only the beginning of Accor's ibis Styles portfolio in the region, fitting in with the group's expansion plans to operate 100 hotels within three years in the Middle East.
-Ends-
Accor Middle East
Accor Middle East is one of the fastest growing hospitality groups in the Middle East. Currently, the Group's regional portfolio includes a total of 65 operational hotels representing 15,520 rooms in ten countries. Among the existing global brands ranging from Sofitel, Novotel, Mercure and ibis, new brands such as Pullman and Adagio are emerging as strong players in the region.
With over 25 years of regional experience, Accor ME is the first to establish a training academy. Dubbed as Tamheed - Accor Academie Middle East, the training facility is dedicated to educate and prepare staff at all levels and ensure optimal career development.
Accor, the world's leading hotel operator, offers its guests and partners the dual expertise of a hotel operator and brand franchisor (HotelServices) and a hotel owner and investor (HotelInvest) with the objective of ensuring lasting growth and harmonious development for the benefit of the greater number.
With around 3,600 hotels and 460,000 rooms, Accor welcomes business and leisure travelers in 92 countries across all hotel segments: luxury-upscale with Sofitel, Pullman, MGallery, and Grand Mercure, midscale with Novotel, Suite Novotel, Mercure and Adagio and economy with ibis, ibis Styles, ibis budget and hotelF1. The Group boasts a powerful digital ecosystem, notably its booking portal accorhotels.com, its brand websites and its loyalty program Le Club Accorhotels.
As the world's top hospitality school, Accor is committed to developing the talents of its 170,000 employees in Accor brand hotels. They are the daily ambassadors of the culture of service and innovation that has driven the Group for over 45 years.
Follow news on Accor: Book a hotel:
@accor | www.accor.com www.accorhotels.com
Accor introduces its ibis Styles brand for the first time in the Middle East marking the start of a partnership with developer Nakheel.
Accor Middle East, one of the leading hospitality groups in the region, signed on Thursday 10th April 2014 a management agreement with Dubai master developer Nakheel to operate its first ibis Styles hotel in the region.
Construction of the hotel, strategically located at International City's Dragon Mart complex in Dubai, is already substantially complete. The property will benefit from Nakheel's expansion of the area, including a second mall, cinema and an entertainment zone. The ibis Styles Dragon Mart will be attached to the new Dragon Mart shopping mall and will be highly visible from the Dubai-Hatta-Oman road.
"The ibis Styles brand offers the perfect fit for Nakheel's property at Dragon Mart in terms of the brand's ability to inspire a happy mood among clients through creative and personalised design," said Christophe Landais, Managing Director for Accor Middle East.
ibis Styles Dragon Mart's guests will be able to walk directly into the mall. The hotel's 249 rooms will feature an all-day dining restaurant, lobby lounge/café corner and a bar. ibis Styles Dragon Mart will offer all-inclusive packages such as all-you-can-eat-breakfast and free Wi-Fi internet connection. The property is expected to be completed by end of 2014.
ibis Styles and the other two members of this family, ibis and ibis budget, believe in the same three key values: they are modern, simple and all about well-being. These three brands complement each other. ibis provides the ultimate comfort in this category and great service, and ibis budget provides essentials at a nice price with a smart and amazingly cost-effective angle on hospitality. So there is something for everyone in the ibis family, at an ibis, ibis budget or ibis Styles hotel!
Accor as leader in the economy segment operates seven ibis branded properties in the UAE. The ibis economy brand has proven itself as a favourite in the market, with guests well aware of its simple yet welcoming nature, guaranteeing the highest comfort in its category.
"We feel that it is the right time to present our guests with the choice of a new vibrant and trendy urban experience in the economy category with ibis Styles, particularly with the growing need for affordable hotels ahead of Tourism Vision 2020," concluded Landais.
Accor already operates 65 hotels across the luxury to economy spectrum encompassing 15,520 rooms in the region and has another 28 hotels under development, bringing the number of total properties to 93. The ibis Styles Dragon Mart property is only the beginning of Accor's ibis Styles portfolio in the region, fitting in with the group's expansion plans to operate 100 hotels within three years in the Middle East.
-Ends-
Accor Middle East
Accor Middle East is one of the fastest growing hospitality groups in the Middle East. Currently, the Group's regional portfolio includes a total of 65 operational hotels representing 15,520 rooms in ten countries. Among the existing global brands ranging from Sofitel, Novotel, Mercure and ibis, new brands such as Pullman and Adagio are emerging as strong players in the region.
With over 25 years of regional experience, Accor ME is the first to establish a training academy. Dubbed as Tamheed - Accor Academie Middle East, the training facility is dedicated to educate and prepare staff at all levels and ensure optimal career development.
Accor, the world's leading hotel operator, offers its guests and partners the dual expertise of a hotel operator and brand franchisor (HotelServices) and a hotel owner and investor (HotelInvest) with the objective of ensuring lasting growth and harmonious development for the benefit of the greater number.
With around 3,600 hotels and 460,000 rooms, Accor welcomes business and leisure travelers in 92 countries across all hotel segments: luxury-upscale with Sofitel, Pullman, MGallery, and Grand Mercure, midscale with Novotel, Suite Novotel, Mercure and Adagio and economy with ibis, ibis Styles, ibis budget and hotelF1. The Group boasts a powerful digital ecosystem, notably its booking portal accorhotels.com, its brand websites and its loyalty program Le Club Accorhotels.
As the world's top hospitality school, Accor is committed to developing the talents of its 170,000 employees in Accor brand hotels. They are the daily ambassadors of the culture of service and innovation that has driven the Group for over 45 years.
Follow news on Accor: Book a hotel:
@accor | www.accor.com www.accorhotels.com
About ibis Styles
Ibis Styles is the brand of economy hotels with unique personalities and styles of Accor, the world's leading hotel operator, present in 92 countries with over 3,600 hotels and 160,000 employees.
These hotels come in a host of styles and all feature simplicity, comfort, quality and conviviality. Located in or close to city centers, each property offers an upbeat, stylish, relaxed and fun setting.
The brand is distinctive for its "all-inclusive" package which includes the room, an all-you-can-eat breakfast buffet, high speed Wi-Fi Internet access and a host of other little extras. At the end of 2013, the network comprised over 233 hotels in 21 countries.
For more information about the ibis Styles hotels visit www.ibisstyles.com
For more information please contact:
Grace Chaoui
RLM Finsbury
Tel: +971 55 632 9593
Email: grace.chaoui@rlmfinsbury.com
© Press Release 2014
