IPSOS viewership survey show that channel makes significant inroads in Kingdom
Abu Dubai- 8th October 2009: Abu Dhabi Al Oula, Abu Dhabi Media Company's (ADMC) flagship general entertainment television channel has shown significant growth in viewership across the Kingdom of Saudi Arabia over the Ramadan period, according to a report from audience research firm IPSOS.
According to the IPSOS MediaCT report, Abu Dhabi Al Oula increased its Share of Audience (SOA) by 56.7% in the Kingdom, while its Television Rating Points (TRPs) rose by more than 77% for the corresponding period in 2008. Significantly, the report shows that the reach for Abu Dhabi Al Oula increased by more than 74% since 2008, making it one of the biggest gains in viewership registered as one of the top 10 viewed channels in the kingdom during Ramadan. The research finding also placed Abu Dhabi Al Oula third amongst the top five television channels in Saudi Arabia and demonstrated that it was the only one to make any gains in market share.
"The audience has spoken and the verdict appears to be that Abu Dhabi Al Oula is giving television viewers exactly what they want," said Karim Sarkis, Executive Director of Broadcast at ADMC. "The channel has come a long way since its launch in 1969 and it has been a tremendous year since we re-launched it in October 2008. Our winning line-up of a wide range of local and regional general entertainment for the whole family includes series, movies, variety and game & reality shows designed to appeal to a wide demographic."
Raja Halabi, Executive Director of Commercial at ADMC said: "The success of Abu Dhabi Al Oula's Ramadan programming is indicative of the growing influence of ADMC's media channels across the Middle East. It demonstrates that we are able to help advertisers effectively reach out to various audiences in the region."
Ipsos MediaCT conducts regular research into audience trends across the world. The Saudi Arabia Ipsos MediaCT polled 7,017 people on their media consumption habits.
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About Abu Dhabi Media Company
Abu Dhabi Media Company is one of the fastest growing, multi-platform media organizations in the region created in 2007 as a public joint stock company from the assets of Emirates Media Incorporated.
Abu Dhabi Media Company owns and operates a range of television channels (Abu Dhabi Al Oula, Abu Dhabi Al Emarat, Abu Dhabi Al Riyadiya, Abu Dhabi Al Riyadiya 2, Abu Dhabi Al Riyadiya 3 Abu Dhabi +1 and National Geographic Abu Dhabi) and a network of radio stations (Abu Dhabi FM, Emarat FM, Star FM, Holy Quran FM), as well as number of publications (Al Ittihad newspaper, The National Newspaper, Zahrat Al Khaleej magazine, Super magazine and Majid magazine) and a number of other media related businesses including Imagenation Abu Dhabi that will develop, finance and produce full length feature films and digital content for Arabic and international markets; LIVE which owns a fleet of outdoor HD broadcast vans and a state of the art printing press, United Printing Press.
Abu Dhabi Media Company employs 2098 people across its operating units which include publishing, television, radio, digital media, distribution, and printing.
The company is headquartered in Abu Dhabi with offices in Cairo, Dubai and Washington D.C.
For more information, please contact:
Omar Abedrabbo,
Abu Dhabi Media Company
00971 50 5842741
Omar.abedrabbo@admedia.ae
Sawsan Abu Omar
00971 50 6169707
Sawsan.abuomar@admedia.ae
Or you can visit: www.admedia.ae
Or the press site: www.admedia.ae/press
© Press Release 2009
