"...we don't stop playing because we get old; we get old because we stop playing."
Dubai, United Arab Emirates - HUMMER, the world's most iconic boy's toy, has converted a new right-hand drive version of its H3 into the ultimate gadget for grown ups - a life sized remote controlled car that definitely won't be available in your local toyshop.
The hardy on/off road vehicle has been converted to make life a little less dull - those lucky enough to have a play, will experience the unrivalled agility and off-road capability of the HUMMER H3 from the palm of their hand.
Engineer Dr. James Brighton from Cranfield University transformed the HUMMER H3 into a remote controlled vehicle to create the ultimate boy's toy: "Converting the HUMMER H3 into the super-sized remote control car took a month to complete but we've had lots of fun in the process. The results are clear - all controllers will be amazed by the handling ability - the best any radio controlled vehicle has had to date. The vehicle is capable of climbing a 407mm vertical wall, traverse a 40% side slope and operate in up to 610mm of water - imagine the fun"
Steve Catlin from HUMMER comments: "HUMMER is like nothing else - as the ultimate workhorse it is built for action and can handle off-roading with ease but also has a unique, iconic style. What better way to show off the definitive big boy's toy than converting the HUMMER H3 into a remote controlled car?"
2008 HUMMER H3
The HUMMER H3 packs uncompromising HUMMER style and capability into its midsize dimensions. Compared to the H2, the H3 is 429mm shorter in length, 152mm shorter in height and 165mm narrower. Roughly the same length as a midsize family sedan, H3 comfortably navigates city traffic and delivers HUMMER's trademark crawling and climbing capability.
The HUMMER H3 carries over the Vortec 3.7-litre powerplant. This 3.7-litre inline five-cylinder unit offers an excellent combination of power and efficiency, delivering 255 horsepower at 5600 rpm and 367 Nm of torque at 4800 rpm.
-Ends-
Notes to editors
The remote controlled HUMMER is not available for general purchase.
HUMMER
HUMMER is the youngest brand in General Motors' portfolio, and is the fruit of an agreement between the world's largest automaker and AM General in December 1999. The iconic HUMVEE is the original HUMMER, the cornerstone of the brand. Its core values are still largely maintained in current HUMMER line-up, the most capable line-up of off-road vehicles that don't compromise on luxury.
In the Middle East, HUMMER's line-up consists of the H2 which reflected an evolution of the brand making HUMMER more accessible to a wider civilian audience upon its launch in 2003; the midsize H3 that widened the brand's appeal to a an even broader range of owners.
Three years after its reveal as a concept car at the 2004 Greater Los Angeles Auto Show, the production-ready 2009 HUMMER H3T is set to bring its unmistakable style and unmatched capability to the truck market. The H3T is based on the architecture of the popular H3, but features a five-passenger crew cab and a separate 1.5 meter bed. It also is infused with the attributes expected of a HUMMER, including exceptional off-road capability and a premium interior that is as functional as it is comfortable.
At the 2008 North American International Autoshow, HUMMER revealed the HX concept; its vision of an agile, trail-ready, open-air vehicle that fits the lifestyles of everyone who needs or wants to drive off road, in style.
About GM
General Motors Corp. (NYSE: GM), the world's largest automaker, has been the annual global industry sales leader for 77 years. Founded in 1908, GM today employs about 266,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 35 countries. In 2007, nearly 9.37 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall, and Wuling. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services.
In the Middle East since the 1920s, GM's vehicle brands sold in the region are Cadillac, Chevrolet, GMC, HUMMER and Saab supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company's operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen. In 2007, GM sold 135,894 vehicles in the Middle East.
For more media material, please visit GM's global media website media.gm.com where you link to various country sites including the Middle East media website http://media.gm.com/me/gm/en/ . More information on GM and its products can be found on the company's consumer websites www.gm.com and www.gmarabia.com.
On 16th September 2008, General Motors will celebrate its 100th birthday. A series of activities and initiatives will take place during the year, under the banner of GMnext, to showcase the company's accomplishments and vision for the future. For more details on GM's centennial, log on to www.gmnext.com
For more information:
Saada Hammad
Communications and Public Relations Manager
General Motors Middle East
Tel (+9714) 3143350
E-mail saada.hammad@gm.com
© Press Release 2008
