The world's foremost authority in luxury presents a charming collection of flowers and hearts in precious metals

Dubai, U.A.E May 3, 2007 - Tiffany & Co offers heartfelt gifts and jewels that flower in sparkling diamonds and precious metals. Renowned for creating charms for every occasion and peak moments in life, this time Tiffany jewellers have crafted a generous heart-shaped lock charm and bracelet fashioned in lustrous sterling silver. This charm is a lifelong keeper of memories and gives form to a truly charmed life.

Ms Pegah Goldooz, General Manager of Tiffany & Co in the UAE, remarks, "Tiffany has gained worldwide acclaim for its sleek and modern jewellery pieces. These precious objects of beauty are considered a must-have by those who truly understand the finer things in life. The contemporary designs of Tiffany, with its delicate, yet sophisticated beauty, are admired and desired by style-conscious people of every age and background."

Tiffany showcases its diamond authority in the Tiffany Blossom collection, a delicate floral motif of exquisite round brilliant diamonds set in platinum. A single dazzling blossom wraps a ring, forms a feminine pendant and earrings, while platinum of glittering petals and leaves shape elegant necklaces and bracelets.

Tiffany designer Paloma Picasso presents one of her signature jewellery designs in this collection. Her iconic daisy - a sprightly take on spring and femininity - gleams in a polished sterling silver pendant suspended from a fine silver chain.

And for all nature's bounty that bloom and go, a Tiffany crystal vase covered in clover makes their brief stay more beautiful.

Presented in the Tiffany Blue Box, a familiar presence at life's most cherished moments, these select Tiffany designs celebrate life with richly deserved quality and style.

This latest collection will be available at all Tiffany & Co stores throughout the UAE.

-Ends-

About Tiffany & Co.:
Tiffany & Co. is America's premier purveyor of jewels and timepieces, as well as luxury table, personal and household accessories. It was founded in 1837 by Charles Lewis Tiffany and established on the belief that 'good design is good business'. All Tiffany & Co. designs are presented in the Tiffany Blue Box R, recognised around the world as an icon of distinction and a symbol of the ultimate gift to celebrate life's most joyous occasions.

Today, the company's 100-plus boutiques in 17 countries continue the company's tradition of excellence. In Dubai, there is a Tiffany & Co. boutique in BurJuman Centre, Deira City Centre and the latest, in Wafi City. For details, visit www.tiffany.com.

About Damas:
From a humble beginning in 1907, Damas has grown to become UAE's biggest jewellery house. Not just limited to the Emirates, Damas is today a global brand. With over 200 sales points worldwide, the jewellery house boasts of its presence in the entire gulf region, including Egypt, Sudan, Jordan, Oman, and Lebanon to far off places like India, USA, Italy, Libya and the Maldives.

Nearly all big, internationally acclaimed jewellery and watch brands of the world are present at Damas. The famous retailer houses well-known names like Tiffany & Co., Mikimoto, Paspaley, Escada, Pasquale Bruni, Leo Pizzo, Laurentia, Baraka, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant. These are just a few among a list which is exhaustive.

Damas needs no introduction but the basic tenets of excellent craftsmanship, unsurpassable quality, visionary leadership, best customer service and untainted reputation are at the core of its standing. Recognising its praise worthy contribution to the jewellery industry, Damas has won many prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery designing.

For more information, please contact:
THE IDEA AGENCY
PR Department
Telephone: +971 4 3434424
Fax: +971 4 3434305
Email: pr@tia.ae

© Press Release 2007