Dubai -3i Infotech (formerly ICICI Infotech) has recently won orders from ESMA Trading (Dubai), Maritronics (Dubai), Nishat Trading (Dubai), Golden Falcon Chemicals (Dubai), Al Mazrouit - ICAS (Abu Dhabi), Musab Al Gaddah (Dubai) and Al Jaber Gallery (Dubai) for ORION Advantage, its latest micro-verticalized, ready-to-use ERP solution. With these wins, the company is emerging as the preferred ERP solutions vendor in the Middle East, backed by its ability to deliver industry-specific requirements through its channel partners. The fact that the company is providing a cost arbitrage and a delivery assurance mechanism to user organizations has also helped it strengthen its position in the regional market.
Says Mr. Kalpesh Desai, Chief Operating Officer, 3i Infotech (Europe, Middle East and Africa): "Having implemented ORION across various industry segments and verticals such as high-tech, electronics, electricals, food, chemical, plastics, manufacturing and distribution, we now have the specific-industry best practices built into the product. We have eliminated the need to conduct a business process study, by pre-configuring ORION Advantage with the vertical's business processes, and delivering an application that is specifically mapped to the industry segment. This allows our partners to be enabled by our vertical business experts, and deliver effective and rapid solutions to clients."
"This channel strategy has also enabled us to effectively deliver our product. Though our partners do the implementation, we provide a direct delivery assurance mechanism to the end-customer." added Mr. Desai.
One of the first deals in the Middle East for ORION Advantage is ESMA Industrial Enterprises, one of the leading distributors & stockists of high quality oilfield related industrial products in the U.A.E. & CIS Countries. Mr. Narendra Odhrani, Managing Director of ESMA, says: "We made the decision to opt for 3i Infotech's ORION Advantage package against a host of offerings from other ERP solution providers such as Microsoft, Oracle, MBS and Sage Accpac. We are certain
the ORION Advantage solution will help us make strategic and organizational decisions that will impact our final service delivery, reduce costs and improve customer satisfaction and loyalty."
ORION Advantage is now being delivered through 38 channel partners in the region who are trained and certified to conduct the implementation processes and training for their clients.
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About ORION Advantage:
ORION Advantage is a category of micro-verticalized solutions for various industries, built-in with business processes specific to the industry vertical. This pre-configuration makes the solution ready-to-use, while eliminating the implementation phase.
ORION integrates business processes across suppliers, partners, employees and customers to create a more effective organization. The solution also provides the power to combine individualized customer and supplier management processes with transactional fluidity across organizations.
About 3i Infotech Limited (Formerly ICICI Infotech Limited)
3i Infotech Limited (www.3i-infotech.com
Using its domain knowledge and through continuous investment in technologies, 3i Infotech Limited helps corporations in their businesses through its expertise in enterprise-class software solutions, software services, information security consulting, IT infrastructure and disaster recovery solutions. 3i Infotech serves customers in 30 countries and has a presence across 4 continents.
For more information, please contact:
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© Press Release 2005
