Gulf sees its first ever 3D fashion show
Jeddah, Kingdom of Saudi Arabia: 3D technology has taken the world by storm with new innovations and discoveries in various industries from entertainment to cyber space. Ariel has taken the 3D technology to new heights and unveiled the first detergent in the Kingdom, and the world, to tap into this technology for a much more superior laundry result.
Kash Shaikh, Ariel Global External Relations Leader said: "3D technology is revolutionizing how we see and experience the world; we knew if we could harness it, then we could make our consumers' lives better. We have been in the Saudi market for over 40 years and are committed to catering to Saudi consumers needs."
Now for the first time in the Kingdom, Ariel is bringing real 3D innovation to the world of Fabrics and Fashion by revealing a new ground-breaking cleaning formula.
"We've talked to hundred of women in the Kingdom every year, and the common theme we've continued to hear is the need for deeper cleaning. Women is Saudi Arabia expect perfection when it comes to cleanliness and laundry. Ariel women particularly have always demanded perfection. So we searched for the best technology to provide this benefit," Shaikh continued.
Ariel scientists have spent more than three years developing the technology by bringing patented 3D tools to the laundry category for the first time. "Our Ariel scientists used new 3-D technology to see and understand fabrics, fibers, and stains like never before," he closed.
3D technology is widely-known as the global gold-standard for innovation in entertainment and electronics, providing more vivid experiences - richer detail, brilliant color, perfect form and greater depth. However, it is now redefining many other industries, from Art and architecture to Health and Medicine.
The new 3D enhanced Ariel was launched in the Dubai as part of the company's largest global launch event to date. Celebrating 3D and the innovations its brought into our lives, more than 150 people, from nearly 27 countries around the globe, came together to be a part of the Middle East first ever 3D Fashion show.
Explaining how 3D technology tools were used in the development of the new deep cleaning technology the Ariel scientist highlighted 3 main tools - Micro CT, MRI and SEM as key to understanding the depths of the fabric and its topography.
Ariel with Micro Boosters works by prepping the surface with a polishing action to let the cleaning agents enter the fiber network. Secondly, reducing the negative charge of the micelles, enabling them to get deep within the layers to finally extract stains from the inside out.
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About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Gain, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun and Fusion.
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For more information on Ariel:
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© Press Release 2011
