Tower to stand 90 storeys tall and will be Dubai Marina's most impressive landmarks

Dubai, May 1st, 2005: Leading Dubai property developer ETA Star has teamed up with the designer of some of region's most sought-after communities to erect one of the world's tallest residential tower with 57 swimming pools destined to become one of Dubai Marina's most impressive landmarks. Hircon LLC, ETA Star's joint venture with India's Hiranandani Developers Pte. Ltd. will build a 90-storey edifice, known as '23 Marina'. Hircon recently conducted a major launch event in Dubai for its customers and partners.

Towering to 380 metres, 23 Marina encompasses 48 exclusive duplex apartments on the top floors of the 90 storey tower.  Each duplex promises a regal way of living with unique features such as independent elevator, open-to-air swimming pool, and private Jacuzzi.  Detail to elegance is reflected right from the majestic lobby with a 6-storey entrance hall with advanced facilities, to the magnificent podium exterior design. The residents can enjoy the pleasures of a 5-star health spa, landscaped garden and jogging track, indoor and outdoor temperature controlled pools, children's pool, bubble bath and spas at 3 levels of the tower.

"ETA Star has strengthened its position with projects in advanced stages of development in the Jumeirah Lake Towers, Dubai International Financial Centre and Dubai Marina developments. With the recent launch of 23 Marina we are confident of further consolidating our position in Dubai's property marketplace. This tie-up with the Hiranandani Group is brimming with potential and expertise, bringing together the experience and professionalism that are the hallmarks of both companies," said Abid A. Junaid, Executive Director, ETA Star properties.

23 Marina is an iconic waterfront tower that will bring upscale living and contemporary luxuries in its exclusive 2 & 3 Bedroom Hall Kitchen apartments and duplexes.  The project has stimulated an enthusiastic response, creatingss excitement in the eclectic circles of Dubai, and is slated to be a parameter of excellence.  Offering a capital opportunity for investment as also for an exclusive lifestyle to people from across the world.

Says Darshan Hiranandani, Director of the project "I foresee Dubai being the Monte Carlo of the world in a few years and our development has been designed to cater to that kind of clientele. 23 Marina is a combination of luxurious 2 & 3 BHK apartments and lavish duplexes, with an ocean view to relax the mind, body and soul. There are 24 storeys of duplex apartments each with a private plunge pool and an internal elevator. This concept is a first in Dubai. Also, minute attention has been paid to designing the breathtaking exterior glass faade and the 6-storey high entrance lobby and other state-of-the-art technology and posh amenities. The intention has been to create a seamless experience of beauty, aesthetics and luxury."

Hircon International has appointed leading specialists in various aspects of design, such as conceptualization, landscaping, lighting, space planning, architectural and interior designing, engineering and construction. Three of the world's highly respected and world-renowned names in architecture and construction- KEO International Consultants, Hafeez Contractor and NASA Multiplex LLC have come together with their expertise and professionalism, further adding world-class standards to the project.

23 Marina is situated at the heart of the excitement of Dubai Marina quay, just a two-minute drive from Sheikh Zayed Road Dubai Marina Interchange. Jumeirah Palm will be five minutes away, as will the World Islands, Emirates Golf Course, the 7-star Burj al Arab and other elite hotels, and Dubai Marina Yacht Club is within walking distance.

- Ends -

About ETA Star Properties:
ETA Star Property Developers LLC was established in 2004 as the property development arm of the ETA Ascon Group. The prime objective of the company is to harness the growing commercial opportunity in Dubai's Freehold market. ETA Star has embarked on an ambitious programme to develop commercial and residential properties to cater to a discerning international clientele. Developments over 4 million square feet of built-up area are already underway and many more are planned over the coming decade. For more information visit www.etastarproperties.com.

Hiranandani Group:
Hiranandani Group today is a company that creates entire community infrastructure right from scratch. Besides infrastructure business, they are diversified into other business areas like entertainment, healthcare, hospitality, retail and call centers. With regard to the infrastructure industry, they have credits of over 10 million square feet of accomplished construction in India. For more information please visit www.hiranandani.com.

For further information, please contact:
Prem Ramachandran
ASDA'A Public Relations, Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa, PO Box 28063, Dubai, UAE
Tel: +971-4-3344550
Fax: +971-4-3344556
E-mail: info@asdaa.com
Web: www.asdaa.com

© Press Release 2005