2020 Audi innovation award Theme is 'Circular'

•  Deadline for designs to be submitted is 31st May 2020
• Winner to be announced in November 2020

Dubai: ‘Circular’ has been announced as the theme for the fifth Audi Innovation Award and the website www.audiinnovationaward.com  is now open for submissions. The competition, led by Audi Middle East, aims to empower regional designers while archiving intellectual progress, to create a new generation of change-makers in the region.

Designers in the Middle East are invited to submit their ideas and concepts to a specific brief to be in line for a once in a lifetime opportunity of mentoring, publicity and up to $25,000 investment in the winning innovation, as well as a trip to visit the Audi headquarters in Ingolstadt, Germany. The deadline for designs to be submitted is 31st May 2020 and the winners will be announced in November. 

The Audi Innovation Award seeks to stimulate regional discussion on the journey towards a sustainable future in the Middle East, through the innovative use of energy, resources, and through social awareness and the development of smart cities. Every year, the competition theme is inspired by the Audi brand. This year, the theme ‘Circular’ is rooted in the Audi global brand value of ‘Sustainability’.

When designing objects that enhance our lifestyles, designers globally are being summoned to reduce, reuse or recycle. Designing circularly means pushing ahead of the competition, by creating objects that combine all three to enhance our quality of life now, and in the future. From the brand that is consistently raising global benchmarks, the Audi Innovation Award invites designers living across the Middle East to submit design objects that are designed with circularity in mind, to lead the world into a sustainable industrial revolution.

A circular economy is the thoughtful and restorative process by which the materials and resources that make up a design are in use for as long as possible, whereby we extract the maximum value from them whilst in use, and recover and regenerate materials at the end of each product life, closing the circle. Submissions can be revisions of existing products in the market with improvements made to one or all aspects of its lifecycle, or an entirely new product considering circularity. No innovation in the design process is too small to make a large impact.

Carsten Bender, Managing Director of Audi Middle East, commented; “The fifth year of the Audi Innovation Award is a special milestone that signifies how this platform has grown in importance to the regional design community and the opportunities that are possible for those who are successful. Audi’s focus on progressiveness and innovative design perfectly resonates with our passion to inspire a new generation of designers for the future here in the Middle East.”

The three shortlisted candidates will be given $2,500 to present their concepts at a final showcase event and the winner will be presented with a trophy and the opportunity to visit the Audi factory in Ingolstadt, Germany.  In addition, Audi Middle East will award $25,000 worth of consultancy to the winner to cover items such as IP registration, legal counselling and business development. The brand with the Four Rings will also provide design advice and mentoring to develop and protect the winning idea.

Ends

Audi Middle East Communications

Janice Hinson                                                   Madeleine Becker
Mobile: +971-56-994-3665                                  Mobile: +971-50-654-8824
Email: janice.hinson@audi.avme.ae                     Email: extern.madeleine.becker@audi.avme.ae

The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 18 locations in 13 countries. 100 percent subsidiaries of AUDI AG include Audi Sport GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy).

In 2019, the Audi Group delivered to customers about 1.845 million automobiles of the Audi brand. In the 2018 fiscal year, AUDI AG achieved total revenue of €59.2 billion and an operating profit before special items of €4.7 billion. At present, approximately 90,000 people work for the company all over the world, more than 60,000 of them in Germany. Audi focuses on sustainable products and technologies for the future of mobility.

AUDI AG’s commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005. The current Middle East model range comprises the Audi A3 and S3, A4 and S4, the A5/S5 Coupe and Sportback, RS5 Sportback, the A6, S6, A7, S7, A8, A8 L and S8, the Audi Q3, Q3 Sportback, Q5 & SQ5, Q7 and Q8.

© Press Release 2020