Jeddah, kingdom of Saudi Arabia - Aljomaih Automotive Company, General Motors' Premium Brands exclusive dealer in the Kingdom Of Saudi Arabia supplied Abdulaziz Airport in Jeddah with 20 Cadillac DTS - a car that symbolizes luxury. VIP guests arriving to the airport will now be transported in Cadillac's.
In addition to this delivery, the agreement is to include Cadillac DTS at King Fahed airport in Dammam and King Abdulaziz airport in Al Madinah Al-Munawarah throughout the remainder of 2007. This is part of a long term plan to include the Cadillac DTS as part of the VIP carriers in all the Kingdom's airports.
"This deal is part of Jeddah airport's aggressive expansion plans," said Mazen Khashakgy, General Manager, King Abdulaziz airport. "We are extremely delighted at the signing of the partnership with Aljomaih Automotive Company. The Cadillac DTS was an obvious choice for us. It stands for luxury and sophistication, offering ultimate comfort, convenience and safety features and this is exactly what we want to offer our VIP guests."
"From its Cadillac-signature styling to its power and refined ride characteristics, the DTS is a product of unwavering attention to detail building on the strengths and appeal of the Cadillac brand," said Sheikh Ibrahim Aljomaih, Vice Chairman, Aljomiah Automotive Co. "We are extremely excited to see the eventual expansion of the Cadillac DTS presence across the Kingdom's airport. It is by far the best choice for VIP service. "
Present at the handover that took place at the King Abdulaziz Airport in Jeddah were Mr. Mazen Khashakgy, General Manager of King Abdulaziz Airport, Sheikh Ibrahim Aljomaih, Vice Chairman of Aljomiah Automotive Co and Muneer Alhassan, Regional Fleet Manager of General Motors Middle East & Africa.
Cadillac has applied its contemporary design vocabulary to the DTS. At first glance, DTS strongly reflects the appeal of Cadillac's trademark design with vertically shaped headlamps and tail lamps, and egg-crate grille. It has an architectural, linear exterior style and a look that separates it from the competition.
With its unique design and construction under the skin, the Cadillac DTS sophisticated, luxurious interior incorporates a clean, sculpted contemporary design featuring genuine materials, fabrics and low-gloss, tactile surfaces. Dual-firmness seats are engineered for comfort and support with an additional 25 mm (approximately 1 inch) of seat travel.
The DTS chassis combines performance and luxury capabilities to a degree never before reached on a full-size Cadillac sedan. Chassis tuning achieves a smooth, quiet, refined ride. The DTS features a front cradle design, with the engine mounted to the cradle, and the cradle mounted to the body rails.
Aljomaih Automotive Company, winner of the coveted GM Chairman Challenge Awards, highlights the importance of customer satisfaction and support by offering nothing less than outstanding premium services that are associated with Cadillac, such as superior after sales services and a comprehensive customer support network. The company continually strives to enhance the customer ownership experience and ensures the best levels of service are provided to all customers.
-Ends-
General Motors has been the global automotive sales leader for 75 years. Founded in 1908, GM today mploys about 284,000 people around the world. With global headquarters in Detroit, GM markets its cars and trucks in 33 countries.
In 2006, 9.1 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. It marked the third time (2006, 2005 and 1978) GM has sold more than 9 million vehicles in a calendar year.
GM has been operating in the Middle East since the 1920s. GM's vehicle brands sold in the region are Cadillac, Chevrolet, GMC, HUMMER, Opel and Saab supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company's operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen.
In 2006, GM sold 140,509 vehicles in the Middle East, representing a 24 percent increase over figures recorded in 2005, and the company continues to introduce pioneering programmes in the region. One example is GMs' unique Nationalisation programme in the Kingdom of Saudi Arabia, which has been officially recognised by the Saudi government as a benchmark for training young nationals.
More information on GM and its products can be found on the company's media website www.media.gm.com/me/gm/en.
For more information:
Saada Hammad
Communications and Public Relations Manager
General Motors Middle East
Tel (+9714) 3143350
E-mail: saada.hammad@gm.com
© Press Release 2007
