L’Oréal Professional, a global beauty products brand with a range of professional hair colour, styling and home haircare products, has signed up Lebanese star Maya Diab, as its new face for the Middle East region. 

A fashion icon, singer, actress and TV presenter, Diab is one of the most recognizable chic, edgy and style icons in the Arab world.

In her new role, the Lebanese star will partake in several key L’Oréal Professionnel launches and media appearances, said the statement from the French cosmetics brand.

As per the agreement, Diab will embody new brand initiatives and media campaigns across the region, rolling out over the next two years.

Diab joins the ranks of models and mega influencers Taylor Hill, Hailey Baldwin and Alexa Chung who were all named brand ambassadors for L’Oréal Professional in the last two years, it added.-TradeArabia News Service

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