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 NEW YORK,  May 22, 2013  /PRNewswire/ -- Yummie by  Heather Thomson, the  NewYork-based  shapewear, ready-to-wear and denim brand, announces a partnershipwith Tiki Style ME to launch the brand's distribution in the  Middle East.  Effective  May 2013, Tiki Style ME will distribute Yummie by  Heather Thomson shapewear to leading retailers across the  Middle East.Tiki Style ME is a  Dubai-based lifestyle company with operations in the  UnitedArab Emirates,  Bahrain,  Saudi Arabia,  Kuwait,  Qatar,  Oman,  Lebanon  and Jordan.   As a leading supplier in the  Middle East, Tiki Style ME is a majordistributor for American and UK-based brands, including ProSkins, Body Glove,Dive N' Surf and more.   Tiki Style's strategic alliances with existing U.Sbranded product has resulted in a strong Middle Eastern foothold andlong-standing relationships with department and specialty stores."We are very excited to have yet another great brand under our belt.  Yummie by Heather Thomson's fashionable shapewear styles are sure to generate a high levelof excitement amongst our female customers.  We are looking forward to long termsuccess and introducing Yummie by  Heather Thomson's innovative designs to the Middle East," said  Mukhtar Hasan, Chairman of Tiki Style ME."I am so excited about our new partnership with Tiki Style ME," said  HeatherThomson, Founder and CCO of Yummie by  Heather Thomson.   "As a brand, we'reconstantly looking to expand into new markets, and the  Middle East  was anatural next step for Yummie.   Tiki Style ME has a strong foothold throughoutthe Middle Eastern countries, and I'm looking forward to our increased presenceso that I can continue to offer women a fashionable and functional solution totheir shaping needs."Tiki Style ME will launch its partnership with Yummie by  Heather Thomson  byintroducing the Spring / Summer '13 intimates, ready-to-wear, denim and leggingscollections in leading department and specialty stores across the  Middle East,including  Harvey Nichols  in  Saudi Arabia,  Go Sports  in the UAE and Blushand Bloom in the UAE.   ABOUT YUMMIE BY  HEATHER THOMSONHeather Thomson  revolutionized the shapewear industry with the launch of hershapewear brand Yummie Tummie in 2008. Thomson continues to evolve the brandeach season; she launched Yummie by  Heather Thomson, a complete ready-to-wearcollection with dresses, tops, skirts, jackets and more in the fall of 2010.  In 2011, Thomson launched her Yummie  Denim  collection which has reformed thepremium denim industry with pieces that lift, support and slim without losingtheir shape.   Most recently, Thomson launched  leggings  for fall 2012 thatoffer 360 shaping throughout the waist and legs.   Yummie by  Heather Thomson is today's leading hybrid of fashion meets function, an accessory that can beadded for any occasion and any body type to make women feel confident,comfortable and stylish.  It's a modern collection of wardrobe layering basicsthat are meant to be seen.  Each piece in the collection smoothes and shapes totake pounds and bumps off a woman's appearance. Recognized as a leadinginnovator in shaping technology, Thomson has been issued a number of patents forher Yummie by  Heather Thomson  designs.  Yummie by  Heather Thomson  currentlyhas distribution agreements in the  United Kingdom,  Ireland,  Germany, Switzerland,  Austria,  Australia, the  United Arab Emirates,  Saudi Arabia, Kuwait  and other Middle Eastern countries as well as extensive direct sales tomore than 20 other countries.  Please visit 
  http://www.YummieLife.com
   foradditional information.SOURCE  Yummie by  Heather ThomsonJulia Cushman, 1-212-206-7447, jcushman@greatpress.com