KUWAIT: Xerox - the leading global enterprise enabling workplaces with services, technology and expertise - will embark on an intensive Middle East Customer Innovation Tour from May 13 to 24, 2013 across the region. The event will be in Kuwait City on Wednesday, May 22, at The Regency Hotel from 5 pm. Industry experts will be available all day to provide valuable insights and advice to the graphic arts, commercial print and banking, as well as to businesses across other industry verticals. At a time of intense regional and global competition and rapidly changing technology, Xerox understands that organizations need more support than ever before. Xerox firmly believes that the most successful businesses will be those that innovate to help people be more efficient in the management of information and communication of ideas, and reduce the complications of working in a digital world. However, understanding innovation and the challenges it presents is not easy.
Hence Xerox is launching a series of free 'Drive for Digital' workshops to help make sense of the changing dynamics of technology and provide insights into lucrative opportunities to grow business as well as add value to customers. These workshops will help organisations increase profits, reduce inefficiencies, and expand product and services capabilities. John Paul Teti, Manager, Production Technology, Xerox Middle East and Africa, elaborated: "Xerox understands the diversity of challenges associated with the Middle East region, which is why we are taking our 'Drive for Digital' workshops to several major markets in the region to help our customers better understand the lucrative opportunities available in our segment of the technology industry. We want to demonstrate that Xerox has the broadest offering of technology and services as well as the most robust infrastructure to be able to consistently deliver value to our customers.
Our deliverables around process automation, customized communications across different digital media platforms, colour management, technical support, experience levels and innovation are the strongest in the region." Peter Muir, President of Bizucate Inc, will conduct a workshop at the event on "The Six Focus Areas of a More Successful Business". With over 15 years of educational design and business coaching experience, Peter is well known within the graphic communications industry as a source of information and inspiration. "The management of a business directly impacts its profitability. By highlighting main focus areas, businesses can work to create a wellrounded, workable model for success," advised Peter Muir. "While technology is important, so is understanding how to use it to maximize its value to an organization.
This involves understanding business requirements, market trends, customers, workflow, sales, products and much more," he added. The workshops at the Xerox Middle East Customer Innovation Tour 2013 will encourage participants to drive positive change in their business. During the event, Xerox will highlight new applications, production efficiencies, higher value products and services, in addition to new markets for growth in which their customers can focus on in order to enhance productivity and drive improved profit performances.
Xerox will underline the importance of technology for business, as well as support a well-rounded approach that looks at driving genuine business growth and efficiencies. "The workshops will elaborate on Xerox's workflow automation, business development consultancy, colour management, industry best technology, depth of offerings as well as staff experience levels," said John Paul Teti. "Customers from a variety of different market segments including graphic arts, commercial print, financial services, education and government, to name a few, have the opportunity to learn how to better expand their businesses and increase their ROI." The Xerox Customer Innovation Tour is an opportunity to interact and learn from some of the industry's foremost consultants and thought leaders.
Attendees will also have a more comprehensive understanding of technology trends and how best to position themselves and their organizations to take advantage of these trends.
© Kuwait Times 2013
