Abu Dhabi, May 20th,2007(WAM)-- UKvisas announced todaythe launch of its Gulf Marketing Campaign.

The UK-OK! Campaign encompasses the theme of 'Ribat', reflecting the strongnature of the relationships traditionally acknowledged between the GCCcountries and the United Kingdom Working in partnership with the British Council and Visit Britain, UKvisashas invested significantly in this innovative and strategic marketingcampaign.

UKvisas said in a statement today that visa demand in the region is currentlystrong, and customer satisfaction, in terms of our current service levelsis high.

Foreign Office Minister Lord Triesman said: "The UK has a unique and historicrelationship with the people of the Gulf. We are proud of this relationshipand our position as one of the primary destinations for travel, tourism,business and study. We want to maintain and enhance our position as thedestination of choice in what is becoming an increasingly competitiveglobal market. The UK-OK! Campaign signals the introduction of new initiativesdesigned to make the visa service attractive to our valued Gulf customerswhile maintaining a strong control against people trying to enter theUK for illicit purposes."