The UAE leads the scene of innovation in food production especially during these times where theorld is witnessing health transformations. The country continues its efforts to enhance its position and supports its important role in producing and exporting foods and equipment related to this vital sector, said the UAE-based Hyproca Nutrition Middle East, and affiliated to the Dutch group Ausnutria Nutrition B V.
Hyproca’s product, Kabrita, which specialises in infant milk formula has recently been awarded the Product of the Year 2020 (POY 2020) in the GCC, an award that highlights and honours innovation in the fast-paced consumer goods sector.
The product secured this award after getting evaluated by an independent arbitration panel, which reviews the consumers’ buying decisions, manages the whole process in a safe and transparent framework. The panel includes representatives from Dubai Chamber of Commerce, Federation of Chambers of Commerce in the GCC, Gulf Organization for Industrial Consulting, International Media Association, International Business Women Group, French Business Council, American University of Sharjah, American University in Dubai and Saudi Association for Information and Communication and the Institute of Administrative Techniques, who study all survey submissions and fill out a multiple-choice questionnaire in order to finalise a list of products that meet the high standards set by the POY awards.
Dr Mohamed Hussein, Managing Director and General Manager of Hyproca Nutrition Middle East, stated that the company is writing a distinctive success story in the UAE - originating from the Netherlands its business has grown to become one of the leading companies in the Gulf region. He also indicated that winning the POY 2020 award for the infant formula category confirms their continuous commitment to providing premium quality and adhering to the standards of premium products.
He also stated that the Emirati community is one of the most diverse in the region, which offers global food production companies a multitude of opportunities for investment and growth, and having headquarters there serves in promoting their product across the whole region, especially with the advanced infrastructure and logistics it provides.
He indicated that the company worked on developing a wide range of baby food products based on mild goat's milk that provides complete nutritional benefits and supports the child's mental and physical development, therefore distinguishing Kabrita product with its natural taste and an easy-to-digest soft texture suitable for feeding infants who face breastfeeding complications.
Dr Hussein added that the company has witnessed a remarkable growth in sales over the past three years due to several factors, the most important of which is the increase in confidence in Kabrita milk formula which the company has been supplying to the Gulf region for the last seven years.
Dr Hussein also stated that: “Winning the award means a lot to us as it was based on consumers’ confidence and their incline for buying the product in the UAE, KSA, and Kuwait, based on special characteristics that are unique to Kabrita. We plan to provide Kabrita milk to the rest of the Arab countries soon, in addition to different sizes, as well as products exclusive to certain health conditions for children of different age groups.” --TradeArabia News Service
Copyright 2020 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (Syndigate.info).
Disclaimer: The content of this article is syndicated or provided to this website from an external third party provider. We are not responsible for, and do not control, such external websites, entities, applications or media publishers. The body of the text is provided on an “as is” and “as available” basis and has not been edited in any way. Neither we nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this article. Read our full disclaimer policy here.
