STC and Samsung tie up to expand availability of smart solutions

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Kuwait Telecommunications Company (stc) and Samsung Gulf Electronics, a world-class digital leader, have announced a new partnership to introduce more smart solutions in the country.

A Memorandum of Understanding (MoU) setting up the collaboration was signed at the Mobile World Congress in Barcelona by Doohee Lee, President of Samsung Gulf Electronics, and engineer Maziad Alharbi, Chief Executive Officer of stc Kuwait.

As per the agreement, stc will provide all Samsung consumer and business solutions to stc customers. The two companies will also work jointly to enhance all stc channels through extensive engagement and training programmes. The collaborative efforts extend to improving the visibility of Samsung through various stc channels to elevate Samsung customers to stc's preferred customer tier.

Cutting-edge network

Eng Maziad Alharbi, stc’s CEO said: "Samsung is one of the world's leading smartphone brands, with a solid reputation built on industry-leading innovations, R&D and iconic designs. The signing guarantees our customers access to the latest Samsung devices backed by our exceptional customer service. Considering the strength of our 5G infrastructure and cutting-edge network, our customers can leverage the full range of advanced features available in Samsung devices."

Lee said: "Kuwait is a very important market for Samsung thanks to a highly developed digital infrastructure by the country's service providers, including stc and a tech-savvy population. This new partnership allows us to delight existing and new customers in new ways by ensuring they get their hands with the latest devices faster, supported by our enhanced customer service initiatives jointly with stc."