13 November 2009
Swiss fashion watch and jewelry maker Swatch claims to have shaken up the traditional watch-making world with the launch of its Swatch Chrono Automatic Collection. The debut collection comprises five sporty models offering stylish looks, rugged design and precision timing. For the popular Swiss makers of fashionable accessories for the wrist, the Chrono Automatic represents a challenge to a market dominated by upscale brands and traditional, more conservative design.
The Swiss firm's "ever-inventive and creative" designers have wrapped the inimitable Swatch look and feel around a new self-winding movement, putting assured chrono automatic performance and extraordinary style within easy reach of adventurers everywhere. Each of the five debut models in the collection features a molded plastic case; disc-shaped windows in the crystal glass case back present an unobstructed view of the fascinating mechanical movement within.
Swiss fashion watch and jewelry maker Swatch claims to have shaken up the traditional watch-making world with the launch of its Swatch Chrono Automatic Collection. The debut collection comprises five sporty models offering stylish looks, rugged design and precision timing. For the popular Swiss makers of fashionable accessories for the wrist, the Chrono Automatic represents a challenge to a market dominated by upscale brands and traditional, more conservative design.
The Swiss firm's "ever-inventive and creative" designers have wrapped the inimitable Swatch look and feel around a new self-winding movement, putting assured chrono automatic performance and extraordinary style within easy reach of adventurers everywhere. Each of the five debut models in the collection features a molded plastic case; disc-shaped windows in the crystal glass case back present an unobstructed view of the fascinating mechanical movement within.
© Arab News 2009
