Doha - Aisha Alfardan, Director of Business Development at Alfardan Automobiles, hosted a morning gathering for the ladies of the Qatari society to see the spectacular new Alfardan Automobiles BMW Showroom that recently opened its doors in the plush West Bay area of Doha. The tour was followed by breakfast at the showroom, which is located in Alfardan Towers on the Corniche. Guests included several members of the forum including high-profile businesswomen and wives of ambassadors and dignitaries.
Guests were impressed by the showroom, and one and all were overwhelmed by the design, layout and most importantly the attention to every single detail in the entire showroom. Also appreciated was the perfect location amidst the trendy cafes and fashionable boutiques in and around Alfardan Towers. Alfardan Automobiles is the first and only car dealership to have a showroom in this premium location, reflecting the company's desire to provide not just fantastic cars, but fantastic lifestyles to their customers.
Aisha made a tour for the guests around the showroom, taking them through the different sections and the stunning array of high-performance vehicles on display including BMW, BMW Alpina, MINI and Rolls-Royce Cars. Occupying a large part of the floor space are the latest BMW vehicles displayed in their own 1,662 square meter area. The sheer variety of the cars on display is enough to set any automobile enthusiast's pulse racing. There's a whole range of BMW Alpina cars displayed in the Alpina lounge, as well as BMW's exclusive M Power model range including the M3, M6 and M5 in the M Lounge. Right next to the consultation area are a select few cars from BMW's exclusive individual range. Aisha said: "This new showroom reflects Alfardan Automobiles' vision of making an emphatic lifestyle statement and represents the very essence of the fantastic BMW ownership experience."
On one side of the floor is the 241 square metre MINI Lounge. Black dominates while streaks of red, yellow, blue, and green show through. The atmosphere turns trendy and the bold, as the unmistakable styling of MINI takes center stage. On the other side of the showroom are the stately Rolls-Royce masterpieces, the very epitome of luxurious sophistication, in their own 240 square meter dedicated lounge.
Designed to display more than 40 cars without even a hint of crowding, the spacious showroom clearly has the exclusive feel of Alfardan Automobiles and the exquisite touch of BMW class. On display are all the Alfardan Auto Brands. Futuristic TV screens are spread out around the showroom for anyone who can take their eyes off the cars. The latest BMW furniture, custom made for the new showroom from scratch, adds to the plush ambience of the showroom.
Two computerized consultation lounges have been placed on the showroom floor where customers can choose every detail of the cars they want to take a closer look at. Colour samples are at hand, as is a digital simulator that allows a virtual view of any BMW with any of the thousands of choices of colours and accessories.
Hussain Alfardan, Chairman of Alfardan Group, officially opened the doors of the magnificent showroom last week, with grand celebrations that included a cocktail reception attended by BMW customers, media, and VIPs. Several members of the top BMW AG management also attended the ceremony, including Kay Segler, Senior Vice President, Importer Markets, BMW AG, and the Managing Director of BMW Middle East, Phil Horton.
© The Peninsula 2008
