DOHA: Al Islami Foods, a leading halal food producer in the Middle East, yesterday announced its relaunch in Qatar and distribution agreement with Ali Bin Ali Group, which will market a range of premium and real halal food products of Al Islami in Qatar. The relaunch and new distribution partnership is part of Al Islami's BIG 5, which stands for Billion-In-Growth in five years, expansion plan into the GCC market.
Al Islami Foods, formerly known as Co-Op Islami, was established in 1981 as a leading trend-setter in the GCC's processed halal food industry. Al Islami is dedicated to establish world class standards in the food industry by providing a diverse range of high quality food products that are prepared in accordance with Islamic principles. Committed to excellence, quality and hygiene, the Al Islami's product range include catering chicken, processed foods, frozen and fresh meat, cheese, vegetables, canned food, honey and dates.
Saleh Abdullah Lootah, the chief executive officer at Al Islami Foods, said: "Despite global recession, Al Islami will continue its expansion plans. The company enjoys a strong foothold in the UAE due to unshaken trust of consumers, which has encouraged us to expand our portfolio of halal products in Qatar.
"Answering the market demand for our products in Qatar market, we are very happy to partner with Ali Bin Ali as they have a widespread distribution reach in all market segments in Qatar, assuring an excellent service to customers and consumers of Al Islami products," concluded Lootah.
Al Islami Foods, in its drive to encourage the use of innovative Halal business approaches, introduced new franchise opportunities such as the Al Islami Cart, is genuinely determined to instill self-reliance among the younger community who aspire to excel in the business world.
Viji Kurien, General Manager, International Agencies of Ali Bin Ali, said, "We welcome Al Islami in Qatar and believe this a very important partnership. We know that Al Islami is a brand that has earned the trust of people in UAE since 1981. I am sure that Al Islami products will soon become the favourite of the people of Qatar. Al Islami currently is adding the wide range of popular products that are marketed and distributed in Qatar by Ali Bin Ali."
© The Peninsula 2009
