Doha: Qatar Airways unveiled its new Business Class experience, Qsuite, to consumers in the Middle East for the first time on the opening day of the Arabian Travel Market (ATM).
Qatar Airways Group Chief Executive Akbar Al Baker revealed the finer details of the recently launched Qsuite at the press conference, before revealing the Qsuite in person to gathering crowds of media and VIP attendees at the airlines stand.
Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates (UAE) and Ruler of Dubai and Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai were given a tour of the Qsuite by Al Baker.
Our recently launched Qsuite, will offer premium passengers a new level of sophistication, privacy and connectivity in the skies from this summer. The new destinations announced today mean that we can now bring these innovative and world-class products to even more travellers around the world, Al Baker said.
Qsuite features the industrys first-ever double bed available in Business Class, with privacy panels that stow away, allowing passengers in adjoining seats to create their own private room. Adjustable panels and movable TV monitors allow colleagues, friends or families travelling together to transform their space into a private suite, allowing them to work, dine and socialise together. These new features provide the ultimate customisable travel experience that enable passengers to create an environment that suits their own unique needs.
The first Qsuites will be retrofitted onto existing Qatar Airways aircraft from June onwards, at a rate of about one plane per month. The first destinations to feature the Qsuites are due to be London, Paris and New York.
Each of the new seats is crafted with intricate details such as hand-stitched Italian leather and satin rose gold finishing, bringing an unprecedented level of luxury and elegance to Qatar Airways Business Class offering. In addition to the customisable on-board seating experience that passengers will now enjoy, Qatar Airways is also launching a customisable food and beverage concept, introducing a menu that offers a host of new dining choices - the new Business Class menu will now offer a selection of snack sharing dishes available throughout the flight, allowing travellers to turn dining at 35,000 feet into a social experience.
A wake-up Express Breakfast will also be available for those who choose to sleep a little longer by making the most of the Do Not Disturb option available on the door of their private Qsuite.
Ushering in a never-before-seen standard in premium travel, the enhancements and improved connectivity will be complemented by the airlines relaunched superior entertainment system, Oryx One, offering a next-generation user interface that has been redesigned to make it even easier to surf content and choose from up to 3,000 entertainment options enough to fly around the world 94 times. Even when on the ground the brand-new 'Oryx One' mobile app showcases the very best of Qatar Airways entertainment, extending and complementing Qatar Airways in-flight experience, allowing passengers to browse the vast entertainment content library on their own device, at their own leisure.
Passengers can enjoy trailers of the latest Hollywood blockbuster releases and plan their on-board viewing before leaving the ground and even read a selection of magazines and newspapers whilst waiting to board. Demonstrating the seamless premium product experience, passengers can also make their own favourite viewing list and transfer it on-board via the ingenious addition of the Near Field Communication (NFC) technology built in to each Qsuite seat.
The Peninsula 2017
