24 November 2006
MUSCAT -- Philips Domestic Appliances and Personal Care (DAP), which has been performing strongly this year, is focusing on hypermarkets to strengthen its base, a top official said here.
"It was a good quarter for Philips. We were able to build on our strong performance in the first half of the year and deliver on our promise of continuing to grow our high-margin businesses.
"We also posted a significant year-on-year improvement in the performance of our main operating divisions," Jaap Merkus general manager for Middle East & Africa, Philips DAP, said while on a visit to Oman.
Speaking at a press conference organised by Mustafa Sultan Enterprise, Jaap Merkus said: "Oman's vibrant and emerging market is of importance to Philips DAP MEA."
The visit marks a significant commitment on the part of Philips DAP MEA to serve and expand its presence in the country, and to continue to build on the confidence consumers in Oman have in Philips' DAP products.
"We see growing demand for our products, and we strive to commit ourselves to this market and its consumers. The relationship we have developed with Mustafa Sultan is of great importance, and have been one of the reasons why we have done so well in this country."
The company's relationship with the Omani market can best be demonstrated in its relationship with Mustafa Sultan Electronics Company.
Mustafa Sultan has long been associated with Philips' DAP product divisions since its establishment in 1972 in Oman.
"In keeping pace with the rapid all round development taking place in Oman we see great potential for hypermarkets offering a huge range of world-class products at the lowest possible prices," commented Jaap Merkus.
The encouraging and positive response hypermarkets have been receiving from Philips DAP as well as other international brands have prompted hypermarkets to further expand their operational base aggressively looking at new opportunities in new markets in the Middle East and Africa.
"One just has to wait and watch to see which one of them is the fittest and will survive the onslaught of competition," said Merkus.
For the fourth quarter, Philips will focus on significant value additions to their brand campaign by focusing on advertising, establishing dialogue, interaction and direct contact with consumers by going beyond TV, print and outdoor advertising.
Philips will concentrate some of the effort on routes unexplored such as online forums and experiential programs centred on its products thereby increasing the consumer connect.
Consumers in Oman have long experienced the quality line-up of irons and other Garment Care appliances from Philips, making it relevant to remark on the 50th anniversary of Philips Garment Care line-up.
The company's first electric dry iron rolled off the lines in 1956, and the tradition of selling quality household electronics and appliances continues in 2006 with the sale of the hyper-modern Wardrobe Care Solution. In the course of 50 years the company has sold over 290 million irons, with 13 million sold in the last year alone.
"We are experiencing revolutionary trends in this market. Our time in Oman has been one of positive growth, and of building relationships," added Merkus.
MUSCAT -- Philips Domestic Appliances and Personal Care (DAP), which has been performing strongly this year, is focusing on hypermarkets to strengthen its base, a top official said here.
"It was a good quarter for Philips. We were able to build on our strong performance in the first half of the year and deliver on our promise of continuing to grow our high-margin businesses.
"We also posted a significant year-on-year improvement in the performance of our main operating divisions," Jaap Merkus general manager for Middle East & Africa, Philips DAP, said while on a visit to Oman.
Speaking at a press conference organised by Mustafa Sultan Enterprise, Jaap Merkus said: "Oman's vibrant and emerging market is of importance to Philips DAP MEA."
The visit marks a significant commitment on the part of Philips DAP MEA to serve and expand its presence in the country, and to continue to build on the confidence consumers in Oman have in Philips' DAP products.
"We see growing demand for our products, and we strive to commit ourselves to this market and its consumers. The relationship we have developed with Mustafa Sultan is of great importance, and have been one of the reasons why we have done so well in this country."
The company's relationship with the Omani market can best be demonstrated in its relationship with Mustafa Sultan Electronics Company.
Mustafa Sultan has long been associated with Philips' DAP product divisions since its establishment in 1972 in Oman.
"In keeping pace with the rapid all round development taking place in Oman we see great potential for hypermarkets offering a huge range of world-class products at the lowest possible prices," commented Jaap Merkus.
The encouraging and positive response hypermarkets have been receiving from Philips DAP as well as other international brands have prompted hypermarkets to further expand their operational base aggressively looking at new opportunities in new markets in the Middle East and Africa.
"One just has to wait and watch to see which one of them is the fittest and will survive the onslaught of competition," said Merkus.
For the fourth quarter, Philips will focus on significant value additions to their brand campaign by focusing on advertising, establishing dialogue, interaction and direct contact with consumers by going beyond TV, print and outdoor advertising.
Philips will concentrate some of the effort on routes unexplored such as online forums and experiential programs centred on its products thereby increasing the consumer connect.
Consumers in Oman have long experienced the quality line-up of irons and other Garment Care appliances from Philips, making it relevant to remark on the 50th anniversary of Philips Garment Care line-up.
The company's first electric dry iron rolled off the lines in 1956, and the tradition of selling quality household electronics and appliances continues in 2006 with the sale of the hyper-modern Wardrobe Care Solution. In the course of 50 years the company has sold over 290 million irons, with 13 million sold in the last year alone.
"We are experiencing revolutionary trends in this market. Our time in Oman has been one of positive growth, and of building relationships," added Merkus.
© Times of Oman 2006
