DUBAI, Aug. 24th, 2008: Noor Dubai, a new free-to-air television channel broadcasting locally-based programming, will go on air from the first day of the Holy Month of Ramadan, announced Arab Media Group (AMG), one of the region's largest rganisation for premium media brands.
Programming of Noro Dubai which will be available on Arabsat Badr 4, Frequency 12169 Mhz, will range from talk shows and documentaries to programmes like Marmas Al-Noor, which will run daily from Sunday to Thursday from 22:00 to 23:00 and will discuss issues related to the UAE community. The aim of the program is to bring the viewers closer to solutions. The channel which is a logical progression of the popular Noor Radio station, aims to embody the social and cultural values of the UAE, uniting all nationalities in positive and constructive discussion on current social, environmental, religious and humanitarian themes. "Noor Dubai brings with it a different take on community programming and on television itself," CEO of Arab Media Group Abdullatif al Sayegh. The channel, according to Arabian Television Network General Manager Maryam Al Falasi "is a slice of UAE life as it is really led in harmony with our profound values that bring light ? or Noor ? to life, allowing us to be progressive while remaining rooted in tradition, family and togetherness."Noor Dubai, she added, was launched for the betterment of UAE society as AMG continues to grow at an exponential rate each year." Nahla al Fahad, Head of Radio Television Projects, commented: "Noor Dubai has always been a popular radio station that clearly speaks to the residents of UAE, both nationals and non-nationals alike, and reflects their thoughts and concerns. We wanted to expand the base of the Noor phenomenon by bringing it to television, to give the special Noor feel a face and a visual identity."Copyright Emirates News Agency (WAM) 2008.
