18 August 2008
European soccer champions Manchester United are set to sign a partnership deal with state-controlled Saudi Telecom Co (STC) that could be worth $18.6 million, a company spokesman said.If the deal goes through it would be the first sports marketing agreement of STC, the largest Arab telecom firm by market value, and a non-Saudi football club.
European soccer champions Manchester United are set to sign a partnership deal with state-controlled Saudi Telecom Co (STC) that could be worth $18.6 million, a company spokesman said.If the deal goes through it would be the first sports marketing agreement of STC, the largest Arab telecom firm by market value, and a non-Saudi football club.
"We are at Manchester now. We will have a press conference tomorrow and the deal will be announced during a Manchester United game," an STC spokesman, who declined to be identified, said yesterday. Britain's Sunday Times newspaper reported that the five-year deal would grant STC rights to use Manchester United's logo and imagery in its marketing in Saudi Arabia and offer subscribers video clips of match highlights.
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