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Saudi-headquartered Glamera Holding has signed a deal to acquire Kuwait’s Bookr Group as part of a strategy to consolidate the lifestyle technology and beauty market in the region.
Backed by Bahrain’s investment arm, Hope Ventures, Glamera provides business-to-business software to help wellness firms - including medical and beauty clinics, fitness centres, spas and beauty salons - manage payments, bookings, marketing and staff.
It has processed SAR 4 billion worth of transactions since its inception and serves more than 4,500 service providers.
Bookr Group, which operates in Kuwait, Bahrain and Saudi Arabia, specialises in service-provider management and runs a booking app with more than 300,000 users.
The deal is expected to increase the merged firm’s market share across Saudi Arabia, Kuwait and Bahrain.
(Writing by Cleofe Maceda; editing by Seban Scaria)
