Limestone Lab to launch novel F&B concept in Dubai

UAE-based Limestone Lab, a recently-launched hospitality company, is gearing up for the launch of the first, managed experiential food and bar hall venue, spanning across Dubai’s iconic waterfront destination, The Pointe, in co-ordination with master project developer Nakheel.

Conceptualized by duo entrepreneurs, Hassan Ballout and Hani Doueik, Social Distrikt will open its doors in Q4 offering consumers an exceptional multi-sensory dining experience sitting directly in front of the world’s largest fountain, The Palm Fountain.

The food & bar hall is set to feature grape gardens, gastro bars, dining lounges, social spaces, entertainment corners, culinary workshop areas and much more, all under one roof.

Furthermore, the market-disrupting F&B concept, Social Distrikt, aims to be the go-to destination for consumers seeking bespoke dining experiences, offering a good conversation while enjoying delicious food, drinks and background music.

Setting it apart from other food hall experiences, Social Distrikt boasts a unique, first-of-its-kind business model, making it an attractive opportunity for investors and F&B concepts alike to become a part of, said the hospitality group.

The urban food & bar hall will offer brands, regionally and globally, the opportunity to set-up-shop at minimal capex and opex deployment by renting out a facade, a kiosk, or a pop-up kart within the venue, capitalizing on its unified back-of-house services, marketing activations and energetic entertainment platform, it added.

On Limestone Lab’s latest market offerings, Ballout and Doueik said: "We are excited to be able to manifest this dream into reality. We are highly confident that this agile model will bring a huge value proposition for all our stakeholders."

"Allowing the brand owners to express their brands freely, whilst bringing a portfolio of brands to any landlord’s new assets or repurposing their existing assets’ capex and increasing its value. While we perfect our unified Back of House (BOH) operations, marketing and entertainment to focus on bringing cultural and experiential value to the space, this will also benefit the consumer, who will always remain at the core of our focus," they stated.

The duo plans to have more than one Social Distrikt in Dubai, Abu Dhabi, Riyadh and the rest of the region.

"The unique business model will come in as a solution to global brands seeking to enter and test the market, and local brands looking to tap into other areas of the country, with easy-access and at low-risk by eliminating high fitout costs and operational expenses," they explained.

"This is achieved through simply allowing brands to plug into Social Distrikt’s platform, whilst still allowing them to express their brand identity. More importantly, the platform will also enable virtual or delivery-only brands to engage, for the first time, directly with customers by providing full access to their user database for enhanced marketing and customer service efforts, thus enhancing their brand equity, they added.-TradeArabia News Service

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